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Market Research - Principles of Market Research and Analysis

Course Summary

This course depicts the types of Marketing Research, its importance, the process, concepts in Research

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    Course Syllabus

    • Syllabus Introduction
      • Syllabus Introduction
    • Marketing Research Basics
      • Research basics, Market Research vs Marketing Research
      • Uses of Research
      • Basic and Applied Research
      • Managers and Rersearch
      • Types of Researchers
      • External Researchers
      • limitations and ethics
      • Data warehousing and mining
    • Market Research Process
      • Market Research Process and Stages
      • Stage 2 and 3 of Researches
      • Stage 4 of Research Process
      • Stages 5 and 6 of Research Process
    • Types of Researches and Classifications
      • Types of Research
      • Other types and Research Hurdles
      • Applications of market research
      • classification of research design
      • Broadly-types of research
      • Research Problem
    • Questionnaire, Scaling and Rating
      • principles of questionnaire design
      • steps in survey instruments
      • Flowerpot Approach
      • Cover Letter
      • supplementary documents with survey
      • scaling procedures
      • Rating Scales
    • Sampling
      • sampling basics
      • probability sampling
      • non probability sampling
    • Field Procedures
      • Design and Organise fieldwork
      • Control Procedures on Field
    • Hypothesis Testing
      • Hypothesis testing bas
      • Type 1 and type 2 errors
      • seven steps to hypothesis testing
      • critical region analysis
    • Case Study and Findings
      • Case study intro
      • synopsis of nestle and cadbury
      • The Research elements
      • Questionnaire
      • Data analysis
      • Findings
      • Suggestions
    • Syllabus Conclusion
      • Syllabus Conclusion

Course Fee:
USD 99

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations and Quality Assurance & Testing Community

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