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Become A Video Production & Video Marketing Master!

Course Summary

EVERYTHING you need to know to become a Video Production and Video Marketing professional in one course.


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    Course Syllabus

    • Welcome to the course
      • Introduction & Thank You
      • Video for Business course outline
      • What is video marketing?
      • Why market your business through video?
    • Video Marketing formats
      • Introduction
      • Promotional Video
      • Corporate Video
      • Viral Video
      • Demonstration Video
      • Video Testimonial
      • Event Video
      • Educational Video
      • Video Blogging
      • Chapter review
    • Recommended video production tools
      • The video camera
      • Alternatives to the Video Camera
      • Editing software
      • Audio requirements
      • Additional equipment
    • The Pre-Production Process
      • Components of a professional script
      • Script or no script?
      • Location Scouting
      • Storyboarding
      • Documentation
      • Chapter review
    • Professional Video Production
      • Chapter Introduction
      • Lighting
      • Audio
      • Composition
      • White balance
      • Camera settings
      • Chapter review
    • Shooting Your Video
      • Introduction
      • Shooting an interview
      • Filming people
      • Working with non-professional subjects
      • Eliciting good responses from non-professional subjects
      • Cutaways & GVs
      • Shooting for the edit
      • Chapter review
    • Editing Your Video Production
      • Introduction
      • Ingesting your video footage
      • Opening Premiere Pro
      • The Premiere Pro Interface
      • Editing your video in Premiere Pro
      • Advanced video editing
      • Creating animated motion-graphics in After Effects
      • Exporting your video
      • Where to find digital assets
      • Delivering your finished video
      • Chapter review
    • Video Hosting
      • Introduction
      • Online video platforms
      • Commercial Hosting
      • Hosting your video privately
      • Chapter review
    • Video Marketing
      • Introduction
      • What makes an ideal video?
      • PR & Press
      • Blogs
      • Email
      • QR codes & NFC
      • DVDs & physical media
      • Website video
      • Facebook
      • Twitter
      • Reddit
      • Stumbleupon
      • LinkedIn
      • Google +
      • Pinterest
      • Vimeo
      • Google Search
      • Google Display Network
      • Video Seeding
      • Chapter review
    • YouTube
      • Setting up a YouTube channel
      • Optimising your YouTube videos
      • Video playlists
      • Annotations
      • User behaviour
      • Chapter review
    • Video Marketing Strategies
      • Introduction
      • Website strategies
      • Creating a fan base
      • Finding new fans & customers
      • Chapter review
    • Measuring Your Video Marketing Results
      • Introduction
      • Audience retention
      • Engagement & comments
      • Annotations
      • Measuring externally
      • Chapter review
    • Goodbye
      • What next...


Course Fee:
USD 499

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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