MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.

I'm not curious

Marketing Mobile Apps for Top Visibility and Lasting Success

Course Summary

Learn App Marketing to attract reviewers, create buzz, improve placement, leave competitors in the dust.

  • +

    Course Syllabus

    • Introduction: Market Early and Market Often
      • Introduction to the Course
    • Long Lead-Time Phase: 4 to 6 Months Prior to Launch
      • The Critical Long-Lead Time
      • Identifying Your Target Audience and Competitors
      • Completing Your Keyword Analysis
      • Choosing Your App Name
      • Creating Brilliant App Icons
      • Preparing Your Description, Screen Shots, and Video
      • Preparing Your Media Kit
      • Advance App Cover Sheet
      • The Press Release
      • Author/Developer/Publisher About Page
    • Long Lead-Time Phase: 90 Days Prior to Launch
      • Preparing Your Website
      • Approaching the Media, Reviewers, and Bloggers
      • Pitching to the Media, Bloggers, and Reviewers
      • Creating Your Social Media Plan
      • Building Your Support Network
      • Publishing Your First Press Release
    • Pre-Launch Phase: 30 Days Prior to Launch
      • Introduction to Pre-Launch Phase and Preparing Screen Shots
      • Creating Optimized App Descriptions
      • Producing Your Promo Video
      • Supplemental Video: Mobile Web Book Trailer
      • Optimizing Your App Store Submissions
      • Final Tasks for the 30-Day Mark
    • Launch-Time Phase: One Week Prior to Launch and Launch Time!
      • The 7-Day Subphase
      • Tasks Specific to Web Apps
      • Supplemental Video: How to Create a Website Shortcut on a Mobile Device
      • Launch Time at Last!
      • Launching a Burst Campaign
      • Other Launch-Time Tactics
    • Post-Launch Phase: Just After Launch and Well Beyond...
      • The "In It for the Long Haul" Phase
      • Increasing Your Reach
      • Ongoing Marketing
      • Seeking More Ways to Market Your App
    • Other Marketing Tactics and Tracking Your Success
      • Other Marketing Tactics
      • Tracking Your Success
      • Supplemental Video: Creating an Mobile Optimized Landing Page
      • Supplemental Video: Download a mobile App with Tapit NFC
    • Conclusion: I want to hear about your success!
      • Conclusion and Contact Info
    • Supplemental Materials
      • Advance App Cover Sheet Template
      • App Press Release Template
      • Query Letter Template
      • Query Letter Example
      • Mobile Web Book Media Kit Example (ADVANCE)
      • Mobile Web Book Media Kit Example (FINAL)
      • Class Resources

Course Fee:
USD 99

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations Community

Related Posts:

iOS Apps


Web Developer




Attended this course?

Back to Top

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top