Did you know that mobile coupons typically get a 10% redemption rate? This completely crushes traditional coupons’ 1% redemption rate and makes mobile coupons a marketing powerhouse tool that marketers need to consider in their marketing mix. This is especially true considering a recent survey by Millward Brown Digital that found 59% of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and even email. 1. Consumers love saving money.
2. They are willing to give permission to receive relevant mobile coupons.
3. And 10 times more people redeem mobile coupons than paper ones. That’s exactly why I created a Mobile Coupon class for marketers and mobile marketing professionals.