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Learn Effective Mobile Marketing

Course Summary

With more and more consumer time spent with mobile devices, how can brands find engagement?

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    Course Syllabus

    • Intro to Mobile Marketing
      • Principles of mobile marketing
    • The Mobile Landscape
      • The mobile landscape
      • The mobile technology landscape
      • Users and mobile landscape
      • Players in the mobile landscape
      • Mobile and the consumer
    • Mobile Marketing & Advertising
      • Reason for use Mobile in Advertising
      • Regulatory bodies and codes of practice (UK)
      • Mobile display formats
      • Mobile non-display formats
      • Mobile optimisation strategies
      • Mobile targeting
      • Proximity marketing
      • Integrating mobile into marketing
    • Planning & Design
      • The mobile planning process
      • Planning mobile activity
      • Mobile design and development
      • Principles of mobile marketing-Summary

Course Fee:
USD 67

Course Type:


Course Status:



1 - 4 hours / week

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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