The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work.
After all of the submissions have been received, a panel of notable experts will review the top rated materials and choose one that best exemplifies all of the Content Strategy skills required to succeed in today’s world. The top submission as chosen by the panel of experts will receive an award that allows them to take, free of charge, the class of their choice from Medill’s Integrated Marketing Communications Online Master’s Degree Program.