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Content Strategy for Professionals 3 Capstone Project

Course Summary

The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy MOOCs. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.

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    Course Syllabus

    For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them. 

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    Recommended Background

    The Capstone Project is only open to those participants who have completed the previous Content Strategy Specialization MOOCs -- "Engaging Audiences for Your Organization" and "Expanding Your Content's Impact and Reach" -- on the Signature Track. 

    As with all of the other Content Strategy MOOCs, to successfully complete the Capstone, you must complete and submit your assignment and do three peer reviews of others’ submissions. Once you have done that, you will be issued your Specialization Certificate from Northwestern University, endorsing your skills as a Content Strategist. 

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    Course Format

    The Content Strategy Capstone Project is a peer-reviewed case study assignment that will require participants to create a visual outline of the homepage of a website, aggregate content for it, and detail a comprehensive plan for success.   

Course Fee:

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1 - 4 hours / week

This course is listed under E-Commerce Community

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