MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.


I'm not curious

Inside Strategies for Growing Your Userbase

Course Summary

Jesse Stay, author of this course, created his first app with visions of getting a lot of users and making a lot of money, only to get there and realize he didn't know what to do to get those users. This course follows Jesse's adventures to grow those use


  • +

    Course Syllabus

    ● Introduction
        ◦ Title and Introduction
        ◦ Key Takeaways
    ● Learning Strategies for Growing Your Userbase
        ◦ Intro and WIIFM
        ◦ My Story
        ◦ Lessons Learned
        ◦ Following Important Influencers
        ◦ Fishing Where The Fish Are
        ◦ From Fishers to Farmers
        ◦ Social Design
        ◦ Search Engine Optimization
        ◦ Building A Voice of Your Own
        ◦ Making Your App A Part of The Conversation
    ● Baking in Social Design
        ◦ Introduction
        ◦ WIIFM - What's in it For Me?
        ◦ Understanding Social Design
        ◦ Typical Social Design Workflow
        ◦ Social Design Workflow Summary
        ◦ DEMO - RottenTomatoes.com
        ◦ DEMO - Ok.com
        ◦ DEMO - Washington Post Social Reader
    ● Letting the World Know About Your App
        ◦ Introduction
        ◦ WIIFM - What's in it For Me?
        ◦ Why You Need a Blog
        ◦ Setting Up Your Blog
        ◦ Benefits of Rolling Your Own Blog
        ◦ Benefits of Choosing an Existing Blogging Platform
        ◦ Simple Techniques to a Good Blog
        ◦ How do I Promote My App?
        ◦ Getting Talked About in Tech
    ● Fishing Where the Fish Are - Page Strategy
        ◦ Introduction
        ◦ WIIFM - What's in it for Me?
        ◦ Differentiating Your Personal and Business Profiles
        ◦ Understanding Edgerank
        ◦ Building Posts Where Content is King
        ◦ Building Page Strategy Around PASSION
    ● Advertising - Google, Facebook, and Twitter (Oh My!)
        ◦ Introduction
        ◦ WIIFM - What's in it For Me?
        ◦ Advertising Options
        ◦ Advertising Purposes
        ◦ Quick Advertising Glossary
        ◦ Ways to Build an Audience With Ads
        ◦ Ways to build Clicks, Conversions, and Awareness
        ◦ Ways to Drive Installs
        ◦ DEMO - Facebook Advertising
        ◦ DEMO - Twitter Advertising
        ◦ DEMO - Google AdWords
    ● SEO - Ranking Well in Search and Social
        ◦ Introduction
        ◦ WIIFM - What's in it For Me?
        ◦ Ranking Content
        ◦ Basic Elements of Good SEO
        ◦ Proving Authenticity of Your Site
        ◦ Webmaster Tools Demo
        ◦ Ranking Well in the News Feed

     


Course Fee:
USD 29

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

Attended this course?

Back to Top

Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url

Back to Top