With e-learning trend catching among students of all age group and the technology to create courses available at the click of your mouse, thousands of e-learning courses were available in the market across multiple platforms. Course providers take the pain to create content and look for a better compensation, but in reality are all the course providers getting benefited for the effort they have spent.
If you have followed Udemy for that sake, the difference of users opting for a free course and paid course runs into thousands. This is forcing course providers to provide a lighter version of the course for free so that course subscribers can have a feel of the course before they purchase something.
Even then most of the paid courses offered on Udemy land up in affiliate program with affiliate getting almost 50%. Assume a course of $300 which the subscriber pays, 50% goes to the affiliate, Udemy keeps a share out of the rest and finally the balance goes to the course provider. Selling a $300 e-learning course is also tough job for the affiliate. The affiliate tries to push the course through discussion forums on LinkedIn or through content marketing articles.
If you do your math and break down your expenditure on course creation and the number of subscribers you need to attain to reach break even, you can offer your course at a competitive price and break even in a months' time. You don't need to offer an affiliate 50% of the price.
Some of the best practices to follow
- Since you are a subject matter expert, you may write blogs around your topic and can speak about your course.
- Don't depend on single source of traffic. Publish your Online IT courses on multiple platforms where ever non-exclusivity of content exists.
- Start collecting reviews about your course on other platforms too. This will build credentials for your Online IT Courses, and drive new subscriber to your courses.
- Reduce your dependency on affiliate programs, they just spike the course price and scare the subscribers away.
Bharath
