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Send Personalized Recommendations To The Customers And Increase Your Online Sales

Published on 28 December 15
If you have decided to start up an e-commerce business, my unanimous vote will be for WordPress. You may definitely acquire an aesthetic, responsive and exceptionally functional website for your online business by contracting the best company for WordPress website development, India. There are plenty of themes that could be customized as per your business value and countless plugins that makes your site a full-fledged online shop. Moreover, new and updated plugins are released often to fix the bugs, enhance security and features.

Though one may update the newly released plugin on his own from the admin panel, it is advised to get in touch with the WordPress plugin development services for queries, guidance and confirmation. Apart from the permalinks, modified plugins, unique themes, SEO work, ads, and all sort of marketing strategies, it is significant to get personal to allure customers and increase sales.

Any customers for that matter would love to have that personal touch like addressed by name in an email, a simple greeting on his birthday, customization of the website as per their needs, and, etc. It creates an impression that they are their important customers.

Further, from the business perspective, personalized product recommendations at different touch points in the shopping process is a perfect boost for conversions and order values.

The personalized product recommendations are based on user behaviour like frequently viewed, considered, or purchased items, large amounts of historical data, browsing history, currently considered items, and, etc.

For instance, A] A person shopping for a Television bag may be looking even for a stabilizer, TV stand, home theatres, stereos, and, etc.
B] A person buying perfume maybe looking for/or need information for car perfumes, room fresheners, aroma diffusers, and, etc.

This simple psychological hint of the shoppers can work wonders for the businessmen to promote their products and increase sales deals.

Thus, by having a good grasp on customers' preferences, the e-commerce site owners may derive benefits like increase conversion rate, order values, save time, and so forth by matching up the inventories as per their wants.

Source: Click Here
This blog is listed under Open Source and Development & Implementations Community

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