Technological Advancements and Challenges

The dot com boom in the mid-90s has set the new parameters of the IT industry as many companies in industry have progressed rapidly and enjoyed sufficient growth, profit and capital gains. Similarly, with the advent of iPhone by the Apple Inc, the cell phone industry has entered into the new age of smart phone technology. These smart phones are like personal computers, with exceptionally short size, offering wide variety of features. However, as Apple Inc. has enjoyed the first mover advantage in the smart phone technology; many companies have reaped the benefits of the fast followers.

With Samsung, HTC, iPhone, Sony, Nokia and many other devices in the market with completely different OS like iOS, Android and Windows, it has become really difficult for the app developing companies to code the applications that run smoothly and perfectly on every device and OS. Therefore, to cope with this issue, after designing the app these companies have to check the app on all the devices and platforms to ensure that app has no compatibility, functional or performance related issues. This checking and validation process certifies that the application is coded in the right manner and has no flaws, bugs or blemishes. The purpose of testing the app is to ensure the positive end user experience, which leads to user’s good word of mouth and better image of the company.

Testing is not an easy job as it requires sufficient resources which include test engineers, quality assurance teams, testing hardware and software testing tools. The significance of testing can be justified by the aspect that more than 350 companies are only offering software testing services in USA to the software vendors, app development companies and houses around the globe. Famous five quality assurance companies include LogiGear, uTest, Kualitatem Inc, Testree and AIQA.

App development companies have in-house quality assurance departments, which validate and verify the developed app before the final deployment. However, many software and app development companies purchase the services of the software testing companies. These testing companies have highly skilled team of engineers, with hands-on experience of using various testing tools and devices. These companies not only provide software testing services, but also suggest fixes and provide valuable solutions to the app development companies

Apart from testing; many companies are offering web development services in USA and also in the other parts of the country. With the World Wide Web revolution and social media network fervor, websites have become the very successful means to aware the target audience about the product or service and generate revenue for their business. Therefore, businesses or service providers are giving significant importance to develop their own pages on social network that help drive the traffic on their websites.