Use the most-effective 10 Onboarding Tips for great mobile app experience
Published on 14 January 16
Sumit0
Now as we talk of User Onboarding, it is always imperative as this is what decides your app’s success among the users. There are more than 2.5 million apps out there, however only 25% of them are used on a consistent basis. In fact a study claims that 40-60% of the free trial users never see a second sign-in. This states that user onboarding on most apps is broken as users don’t get involved much with the app during the initial phase.
Moving forth, most mobile application follow standard design principles and easy-to-understand UX, though every app comes across a unique challenge to convey the message and many apps so to improve UX, using non-standard interactions.
Here we present the checklist of techniques for a successful mobile user Onboarding:
Welcome the User
A warm welcome to your guests is certainly needed as it’s the most important between a user and your app, setting the tone of the relationship the user is going to have with your app.
Have a Conversational Tone
Instead of going formal, it’s better to initiate a conversation with your user in a meaningful manner as on the other side of your app, there is a human with emotions and feelings, thus it’s advised to express to them as a human through your app.
Highlight benefits not Features
People are more interested in how you can benefit them through your app as they get to use it. They are generally not interested in the features in your app.
Simplify Login and Ask for a Login Only at the Right Moment
Most of the apps out there use a social login to reduce friction, offering one-click login, assisting users deal with sign-up fatigue and simplifying unwieldy tasks such as importing the user’s contacts. No wonder most users are concerned about privacy so allow them to create a separate account.
Show one Idea per screen
It’s advised to not engulf the users with one screen as a screen should communicate only one idea.
Explicitly Show Advancement to the User
A user is always interested in knowing his/her progress towards a goal as this way they will become more committed towards continued efforts. Show a user how s/he has advanced on the journey on how many screens/tutorials are remaining to decrease abandonment.
Onboard Progressively
It’s better to start with the core benefit and have your focus on the same. Now as a user advances to the next page, onboard them there to the next benefit.
Allow users to skip
Now as some users prefer being guided, others like to explore. Thus for explorers, allow the tutorial to be skipped.
Use Images instead of Text
You must know that visual content reaches people’s brain faster and it’s understood more in comparison to textual information. Research shows that a human brain requires 0.25 seconds to process visual content that’s 60,000 times faster than textual content.
Reach out to Users Proactively
Well, onboarding begins as a user downloads your app and persists after they close the app. You are required to reach out to users proactively and allow them to get in touch via emails, SMS, push notification, other tools, etc.
There are no second chances to make a great first impression, as with every app comes its own set of challenges and you must use the tools the techniques to measure, test and validate onboarding ideas.
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