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Smashing Tricks to Find Your Online Audience

Published on 20 January 16
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It is important for every online business to find out their target audience to focus on their marketing strategies and plans. The key is to narrow down your target audience so that they will become your potential leads. There are a number of strategies that you can use to identify the audience of your online business. In this post, I’ll come up with a few most effective techniques to identify real leads.
Keyword Analytics

Users search through Google Search for their queries. They use longer keyword phrases in order to get the specific and clear results. For instance when a user types the keyword web design and the phrase web design services, the second phrase will give you clearer results. There are many keyword tools that can auto complete features of Google to tell us what users are actually trying to search by their location. This will give clarity in terms of user intent.

Google Keyword Planner is a famous tool, widely used for determining how much keyword phrases are going to cost in a Google Adwords campaign. In fact, keyword planner gives a dollar value for Cost per Click and Click through rate for the particular keyword you are going to use in the Adwords campaign. Keywords and search phrases that are used in Google search to appear on your website are also available in Google Analytics.
Market Research is important

It is important to do some industry research so that you will have enough information about market demands, trends and obstacles. There are some websites that offer services for market research like eMarketer and Forrester Research that will help you find the trends of a specific market. It is also helpful if you are entering in a new industry.

The Power of Social Media
It is very important to know what people are saying about your brand, products and services. Social media platforms are the best place in this regard. You can find out what improvements people want in your services, plus you can also figure out the flaws that people hate about your products. Moreover, if you are entering a new market, it will also help you determine the industry specifications before you draw up a product or any service strategy. There are some tools that you can use for this purpose such as Howsociable, Socialmention, Addictomatic and much more.
Collect Customer Details
Creating customer personas using Google Analytics is the amazing thing, it gives you access to check the insights and demographic data of the visitors of your website. The data helps you check age, gender and interests of the users.
Interact with Potential Customers

It is another effective technique that works. Interacting with your potential customers can help you know about their pain points and explain about your solutions. Allow them to ask open ended questions that usually start with why, how and where. For instance if you are offering web design and development services, here are some open ended question you could ask to your potential clients.

  • Why use professional web design and web development services?

  • What do you think a professional web design would really make a difference to your business?

  • Do you know how to build a website?

  • From where you can get affordable web design and development services?

If you get a positive feedback about then you already have a potential lead that is close enough to converting.
Conduct Online Surveys

Conducting an online survey is an effective technique that is time consuming but give invaluable results. You can easily get insights in terms of your potential leads. The major issue with conducting an online survey is the lack of participation, people often avoid filling such lengthy, boring survey forms. To overcome this problem, you can offer amazing offers to survey participants. Try to keep your questions simple and short. Provide easy and close options so that people can choose the relevant option. Try to keep the survey logical and start from the simple questions. Ask sensitive questions in the end.

Knowing who your primary target audience is and what they want will ultimately result in more conversions. Hopefully, the above cited tactics will help you find the right people who might be interested in your products while increasing chances of getting more conversions.
This blog is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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