Have you ever given a thought that how we generally recognize a company or keep its image in mind? Yes, through a logo. However creating an exclusive and alluring logo is a mammoth task and a lot of expertise is required to build it. On the other hand, under web development process, when amateurs and even sometimes experts, try to create a logo, commit some most common mistakes and ruin everything. If you too have an assignment to create a logo and as an amateur, you do want to make it perfect in the very first attempt, you must go through the following points to avoid any flaw.
In logo design, this mistake can have a huge impact; hence, it is crucial to understand the insight of typography. At present, logos that are simple but have the potential to convey the message they carry effectively are in trend and to create such incredible design you must understand all the aspects of typography because then only you will be able to create the one that perfectly matches your requirements.
Never use several fonts or weights. Also, avoid the use of ultra thin and predictable fonts. Pay close attention to spacing, kerning and sizing and most significantly, ensure you have opted for the correct font for the project you are dealing with.
Very Complex, Very Abstract
Logos that simple and easy in their built can be remembered for a long time and have their own identity aiming at the crowd. With no over statement, it must have its own part to share. The simplicity of a logo not only makes it memorable, but turns it more versatile as well. It can work over more mediums. For instance, a logo should work on something the size of a postage stamp and not similar like a billboard. Do not have your logo extremely abstract either.
Dependency on Special Effects or Color
Effective logos are not made using special effects or with the use of so many colors. Try black and white instead of using colors in your first attempt and then put special effects or colors. This will make you focused on the main concept rather than rests. Never use embossing, drop shadows, or other layer styles to put extra effects in the logo as it will have its impact without adding much to it. You can also try various contrasts of a logo to ensure it works in color or grey scale.