Benefits of Responsive Designs in Magento Platform

Magento platform has become the most popular framework for the development of eCommerce websites and totally holds around 26 percent share in the industry. It is not popular without any reason, using Magento one can develop very robust, feature-rich and scalable online stores.

One of the main benefits of using Magento is the development of responsive designed web portals. The term simply means that the website responds to the need of the user and the device used by them. So, according to the devices used by the user the layout and the size of the website is changed.

Now let us discuss about the benefits of the responsive website design.

• One Website for all devices: This is the need of the era because different people will be using different devices and you cannot go on designing websites according to the devices. Using responsive design this problem is tackled effectively and user also gets the satisfaction.

If the online store is not responsive then it will not get much success with mobile users and that would be a big failure because today maximum customers are reached through mobile technology.

• Easier to manage: Now let us think that there is no option to design responsive website then there will be only one option left to design different website for desktop users and mobile users. This will mean that every work that would be performed on desktop website would be performed again on the mobile website like SEO, promotions, updates, marketing campaigns and user modifications.
  

However, if there is only one website then it would become effortless to manage and would work better for the owners also.

• Customer reach: Once you have a website that performs flawlessly on both desktop and mobile devices, it ensures that you are able to reach more and farthest customers possible through technology. Today maximum people access internet through their mobile device so it becomes vital for the companies to have a website that works flawlessly on those devices. Magento eCommerce development platform has helped those people.
  
• Search Engine Friendly: According to Google, which holds massive search engine market share, responsive design is needed for mobile configuration and also promotes responsive website development.
  

Only responsive websites will have satisfied customers that will reduce the bounce rate to increase the ranking of the website. Websites that are not using responsive designs are not good for both Google and website owners with regards to business terms. So, responsive website design is the best trick and Magento development company NZ team have learnt this efficiently.