Today SEO is much focused on the content marketing and web developers nearly ignoring the technical optimization of a website. In fact, technical optimization is the key to realizing the true organic search potential of the content.
Thus, if the web development companies have enough knowledge of the fundamental principles of technical SEO, the work on content may reach fruition.
Let’s Think on Technical SEO
After many hypes on content marketing and content development, the market is getting maturity and realizing that content writing alone is not enough as on-page SEO success.
Web development company and Internet marketers have to focus on the other aspects of SEO that is purely technical and only website development companies can address those issues by upfront either during the website development process or after publishing the website.
Addressing tech issues of a website can say the technical optimization of the website and make it ready for the bots to rank them and bring more traffic. To do this, a website development company should have adequate knowledge of technical optimization of the website and expertise to mitigate issues.
Before jumping into the technical optimization of the websites, we should know the fundamental aspects it.
Website Accessibility for Crawlerss
We know that search engines are visiting websites through their programs or say bots in techie terminology. These programs are designed specifically to index the website pages from the website source code on the servers.
Thus, bots make a trip on each web page uploaded on the server in a website at regular intervals and record it all in its cache files located on the search engine servers.
This process is termed as indexing of a website. Based on the indexing, bots have analyzed the content uploaded on the website and rank the pages according to its quality, history, and other hundreds of credentials/parameters.
To do such huge tasks, bots has to index the content of a website with full potential and capacities. If search engines can’t index all content of the website, how it can do fair in indexing it.
To answer the question, we should make all web pages of a website easily accessible to the crawling programs/bots, otherwise website would have a poor organic ranking on SERPs.
In due course, we should focus on the following vital aspects of the website since its development stage and that is possible only with a knowledgeable team of the website development company.
Site architecture and navigation is technically termed as the information architecture, as it provides all required information regarding the site and its content through a comprehensive and easily accessible structure.
On the web, many best practices have prescribed to make a good information architecture of a website. According to it, no information should away more than three clicks for a user and navigation schemes should follow this in a religious manner. Thus, users and bots both can access the content of the website with the least efforts if in-site search feature is not available.
Sitemap for Crawlers
The best way is to offer website map or says sitemap for humans as well as crawlers. For humans, HTML sitemap is prescribed while, for bots, XML site map is the best practice.
Therefore, all website development companies should have XML and HTML site preparing expertise and optimizing those site maps at the best way. Of course, thepreparing of the sitemap or IA structure for a website requires prior keyword research with right techniques and tools.
Technically, these site maps are assisting users and bots to access the website content with the least efforts. At other hands, the bots have budgeted time for crawling each website. Therefore, our prime duty is to make our web pages easily accessible as well as indexing friendly so we can let bots crawl the maximum numbers of web pages in given period.
In due course, we should take following steps to make our website pages easily accessible for crawlers:
· Prepare sitemap according to the prescribed guidelines by the search engines
· Submit XML sitemap using Google Console or relevant authorized routes for the respective search engines.
· Update XML sitemap each time you add content on the site or upload a new page so search engines can know that something is new and index it on the priority base.
Of course, we can’t update sitemap manually frequently so we have to rely on the software or plug-ins available to do that automatically and efficiently. Use XML sitemap generating and submitting extensions considered as the best in the market.
Accessibility of Blocked Content for Crawlers
It is true that through sitemap and other routes, we make our website content accessible to the website crawler programs run by search engines. Unfortunately, our all content of the website are not mean to access by bots and us also, want to drop off many web pages or sections of the website from the indexing.
There are many reasons behind it. For instance, dynamically generated pages with highly personalized content that should not display or useless to display on the web anyhow. Personalized pages have little value in organic ranking.
Similarly, we want to prevent duplicate content or web pages from the eyes of crawlers or save it from indexing in due course to save time and efforts made by bots.
In such cases, we can use a famous SEO Meta tag calls Robot Meta tag with a number of indexing parameters/values to tell bots to index the web page or not. Among them no index and no follow are used to give red signals to the bots prior the indexing and save its time for the next page.
However, despite the presence of robot tags, search engines can index it, but may not display its content on the SERPs.
Accessibility of Unparsable Content
Unfortunately, crawler programs can’t index these scripts and may create an obstacle on the road of the smooth crawling process. Technically, such content or web pages are considered as the Unparsable content and bots omit them from results on the SERPs too.
No doubt, solutions for such content are existing, but setting workflow for Hash (#) and Hash-bang (#!) is a tough job for less experienced web developers.
The pushState method of HTML 5 is quite an effective solution for the modern websites, as it allows us to manipulate history of the browser by changing the URL directly in the address bar.
In short, if we prevent web pages or content with Flash, Java applets, and plugin-reliant content from indexing, we can save the indexing budget of the bots.
If you are more focused on the technical SEO and would like to know in deeper, the web development company, Addon Solutions is ready to furnish more info and would like to converse with you in this regard.
If you find anything additional in the case of website accessibility for crawlers, please feel free to add your point of views in the comment box below with assurance of your privacy and data security.