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Retargeting: Everything you need to know about live, email and SMS triggers

Published on 11 March 16
Retargeting: Everything you need to know about live, email and SMS triggers - Image 1
Marketers spend a lot of effort, time and especially money on content marketing, AdWords or targeted display to bring potential customers on their website. But this is not enough, because most of the times, 98% that is, these people leave the online store without buying anything.

What if I told you that there is one marketing automation tool that can target visitors with a cookie and then send personalized messages based on their browsing history, offering small incentives, that will not only bring them back to your website, but also make them convert? That would be Heaven for every marketing specialist, wouldn’t it?

This Heaven has a name and that is retargeting. This software helps you recapture lost prospects and turn them into satisfied and loyal customers, because it delivers to them the products and services that they are really interested in and also the message that their needs and wishes are heard and taken care of by your company. With retargeting, you build a larger audience, increase ROI and boost conversion rate.

How you can retarget your website visitors

Retargeting’s features have a very clear call-to action or promote a special offer. You can get into contact with people that are already familiar with your website with the help of live triggers, email triggers and reminders and SMS triggers.

Retargeting with live triggers

Live triggers help you retarget visitors and send them live messages during their time on site. You can offer them discounts to the products they’ve visited or encourage them to buy them with unique offers or free shipping. Or you can ask them to subscribe in order to do retargeting later.

Retargeting with email triggers and reminders

Email triggers help you engage lost visitors while they are still on a buying mood, with a very special and personalized offer, which they can’t say no to, because it’s exactly the same thing that they showed interest in. If they don’t convert, the retargeting software sends reminders that let users know that the time in which they can take advantage of your offer is limited and that they must hurry.

You can choose one of our templates for free, you can edit it or you can design you own feature the way you like it, without restrictions. Retargeting allows you to personalize your triggers, so that they can match your business’ visual identity. This way potential clients will know that the personalized message comes from you and not from another website, thus increasing the trust. You can also chose after how many days an user can receive the same trigger. By default this is set at 7 days, because we want your marketing strategy to benefit from retargeting, not spam your visitors.

Retargeting with SMS triggers

SMS triggers are a perfect way to remind your potential customers that they’ve left something in their shopping cart and generate sales. You can add a shortlink to a landing page, send a voucher or anything you want that can benefit your online business.

Retargeting has online stores’ back! It’s easy to use, very effective and most of all affordable. has a very good pricing offer, that is based either on actions taken or on generated sale. The last option allows you to not pay at all if our retargeting software didn’t generate extra sales.

This blog is listed under Development & Implementations and E-Commerce Community

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