on 13 September 18
There is no dearth of content on the Internet. Just type in any keyword on the search engine and it will give you hundreds of results. However, since the attention span of the readers is getting shorter, the challenge is to engage with your users and ensure that they explore your website.
Creating engaging content is an amalgamation of interesting language, relevant information and crisp sentences. Here are a few ideas on how to create engaging content for a website:
Short and Crisp Sentences
Remember, your users will move on to another website within a few minutes if they don’t find relevant content on your website. Short and crisp sentences are the key to engaging content writing. The sentences should not be disjoined or unrelated as it is important to maintain a flow while writing.
Grammatical errors and spelling mistakes on the website appears unprofessional. Please check for such typos before publishing the content online.
While you cannot be too artistic with the content of your post, this does not apply to the headlines. The right amount of shock value and creativity in writing your headlines will attract the user to the website. It helps if your headline asks a question or offers solution to a particular problem or states an interesting fact.
It is highly advisable that the rest of your content is in pointers and sub-headings. Most of the people do not read thoroughly online, they merely scan through the information. An exciting sub-heading could catch the eye of the reader. Hence, arrange your sub-headings in a manner that is attractive yet informative at the same time.
It has been said that integration of any visual element to your content increases the chances to attract unique and new visitors to the website.
Apart from embedding videos, illustrations or photographs; Infographics or data representation is the new way to present complex information in an understandable and simple manner. Graphical depiction of such data not only allows the users to comprehend the information, it also adds value and authenticity to your content. You can even add multiple visual aids to your content.
Responding to Comments
Comments are an indicator that users have gone through the website. This two way conversation is a great way to engage with your audience, get their feedback and improve the website’s content. If there is negative or constructive criticism through the comments, be patient and reply without sounding arrogant. Appreciate that these users took out time to leave a comment on your website. Don’t forget to show your gratitude to users who left positive comments.
Involve the Readers
You can involve your readers by inviting them to contribute your website either through submitting a blog post, photograph, comment or sharing the existing posts on social media. If users are providing content for your website, they would share the links on social networking websites and with their friends.
With social media presence, unique and new visitors will be attracted towards the website. As the website traffic increases, so does the popularity of your website!
Know your Audience
You can easily get carried away while creating content, therefore it is essential that you keep your audience in mind.
Content writing services should ensure that they have a brief from the client about their target audience otherwise the entire content creation process could turn futile. Conduct research to make sure that the content is being directed to the correct audience. Avoid using technical terms or jargons as they might confuse the readers.
Innovative Way to Sell
This can be the most refreshing way to connect with your users. The posts on your website should not sell your product or services desperately instead the content should focus on industry trends, consumer expectations and research among others.
You can subtly yet effectively include the features of your product/service, benefits and other specifications but don’t make a desperate sales pitch. Here your content writing skills will come in handy. Remember, content on the website should lure the audience into a conversation, which can then later be converted into sales. Aggressive marketing might turn your readers and potential clients away.
There are several content writing services in India that can help you mould the website content as per your needs.
Make a Connection
The content on your website is the first contact with your potential clients and users. So try to personalize your posts by using first person, your name and probably your photograph at the end of the any article you publish on the website. This is a good reminder for the online visitors that someone has painstakingly written this article instead of plagiarizing from other sources. Users will always appreciate original content.
Know your Competitors
If there are other websites that cater to a similar audience, browse through your competitor’s website and keep yourself updated with the new developments. Go through their comments section to find out likes and dislikes of the users. Skim through your competitor’s content carefully. Have they recently added a new section to their website? How popular are they on social media? Are they engaging with the consumers through any other method? Which blog posts are popular among the audience?
Answer to these questions will help you fill the content gaps on your own website and recognize if you have written any unrelated or irrelevant content for your audience. This survey would help you improve your content writing skills as well.
Writing engaging content for your audience is challenging but if you keep these guidelines in mind, it can be a much easier process.