A SEO campaign can be a long, drawn-out and costly investment. When you managed to pull it off correctly, you'll find that the results are well worth whatever efforts you had to put in to get them.
The problem is that more SEO campaigns tend to end in failure than ever before. There's a plethora of reasons for this, which includes search engine algorithm changes, bad practices disguised as good ones and even something as simple as the words used in a SEO campaign.
If you're ready to get started, then read below for some tips to make your next campaign a success, regardless of if it's focused on global or local SEO.
1. Pick the Right Keywords
With the recent Google Panda and Penguin updates, choosing the right keywords has never been more important to a successful SEO campaign.
It's not just about targeting the exact phrase you're looking for. It's about targeting related phrases that you can reach. Some tips for doing this includes looking at related word tools, latent semantic indexing topics and a bit of your own testing to see what works.
2. Survey What You Already Have
Chances are that you already have some sort of website set up. With it, you've probably got at least a handful of back links.
The greatest tip you can receive pertaining to your website is to understand how it's already doing. This requires some work and it may require you to use more than just the tools provided with the Google Webmaster center, but it's worth it in the long run.
Take note of factors are already working for you, because they will continue to help you. These include your domain age, the number of indexed pages, the quality of your content, the internal linking structure and the keywords you've already targeted on your website.
3. Look for Terms You May Be Ranking For, But You Aren't Targeting Yet
Play your strengths from what you know works rather than trying to find new keywords to target. You can do this by analyzing the keywords that visitors use to visit your website. Think of these as coincidences that you may be able to monopolize on with little effort.
4. Fix Anything That Could Hinder Your Website
Broken links, missing pages and pages containing low-quality content are three of the top things that can negatively impact your website and any search engine optimization you perform on it.
The fix for most of these issues is simple enough for most webmasters to fix in a few minutes. The problem is that these issues tend to occur as the website stays active and persists unless you're diligent about checking your website for problems.
One way to go about finding issues is to pay careful attention to a tool like the Google Webmaster service. Doing so can prevent any hindrances to your SEO campaigns.
5. Aim For Quality Back Links
There's two types of back links: quality links and worthless links.
The former type is the type you want for your links. These include links from authority websites with a low amount of outbound links, links from your own properties and links from quality websites. As search engines tweak their algorithms, things like websites that help with social signals will also be considered worthwhile for your links.
Everything else falls into the category of worthless for your SEO. While not all of these links have a negative impact on your SEO efforts, they do all have one thing in common: the fact that your time and money could be spent better elsewhere.
6. Practice Moderation and Patience
The hardest part of a SEO campaign is completing it. You have to complete the entire process in a way that practices patience.
Search engines are keen on penalizing and negating the benefits of links if they are created unnaturally. This includes links that are created by the truckload or overnight. Search engines may find these links, ignore or devalue them, and then penalize your website in the search engine results.
This happens because it looks like you're artificially trying to manipulate your rankings in a way that puts the worth of your content to your visitors in second place. Go slow, be consistent and only accept the best links in your SEO campaigns.
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