How To Save Add-To-Cart Hopes From Being Forgotten?

One important part of the Bluepark CMS which people often tend to ignore (which they shouldn’t) is the Order in Progress area which is incorporated within the Orders Menu, under the Order Manager. When we talk about a completed order in reference to the Bluepark system, it implies that the customer is at the ultimate checkout page which is actually a vote of thanks to the customer for their order. If the customer is not yet on this page, two reasons can be cited for this. Either the customer is still placing the order or has abandoned the order.

The research of the Baymard Institute, which does research study on the e-commerce usability, shows that the record of over past 4 years highlights the consistency of above 68% of the average checkout abandonment rate for ecommerce websites. Some of the reasons are given below why a customer in spite of adding several items to their basket, never actually complete their order:

1) Unanticipated Shipping costs- your shipping costs should be upfront and easily accessible on your website.

2) Expectation of a coupon code by customers- Make sure that if you provide coupon codes, they are easy to locate on the site.

3) An intricate checkout- Always keep one thing in mind- Be simple, be effective. Avoid adding extra forms and options into the checkout as it may create more loops for the customers to counter.

4) Complied to create a new account- Keep in mind that you facilitate the customers with guest checkout option as a choice.

5) Failure of customers’ credit/debit card- Always do a test order to make sure everything is working properly or else it will be down to the customers’ card.

6) No intentions of buying, just browsing- It might happen people are just adding items to the basket without any intention of actually buying them.

Another important reason for the customer to abandoning their order is the payment processor, especially if you are utilizing off-sites like PayPal Standard or Sagepay Server.

It might happen that the customers would not be returned to the final page of checkout and their order may not get fulfilled if there is a margin of any break in conveyance between the off-site payment processor and your website. This can happen chiefly for reasons such like the customer closing the browser window abruptly, or momentary glitches in the customer’s broadband or brief detachment of the payment processor’s server.

You may start seeing each order having its own unique order, once uncompleted orders begin to appear in your CMS. Now you may think why the order numbers in your Order Manager are not always in sequence. This happens due to reason. Once the customer has logged in, or is furnishing all the details, their name and email address would be shown. Another thing it would display is the previous page the customer was on before the connection went out and the respective time. If the customer was about to make the payment or had attempted to make the payment, it would be shown in the Attempts Column, also it would display the number of product lines within the order in the Lines Column.

The final column, Action, consists of 5 icons:

1) Remote Control- In a bid to complete the order for the customer through MOTO, if the customer faced any difficulty in doing so.

2) HTML Pro Forma Invoice- Even if you don’t have the Pro Forma option switch on, this would be shown. It is extremely helpful if you wish to do a one off Pro Forma Invoice. By clicking on the icon, you are able to see it and also print it.

3) PDF Pro Forma Invoice- It functions same as above but in addition to that, you can make use of it to send the Pro Forma through email to the customer.

4) Mark as Paid- If you get to know that a particular order has been already paid for and if you have received the money, by clicking on this icon, the order would get automatically transferred to the Order Manager.

5) Delete- Deletes any certain order(not suggested to do)

Why you should not ignore this Area?

We suggest you to keep checking this area time to time, especially if you lack the payment notifications set up with your payment order because sometimes there are chances of orders getting missed. Another thing we would suggest is to double check everything before you opt to use any icons of the Action column so as to ensure that you are not heckling a customer might be placing an order on your site at that moment.

Don’t miss out to check the Last Page column, and if any certain page comes up frequently, fix it on your website to provide zero hindrance to the customers. DO NOT bank on the customers to let you know as they will leave for elsewhere, frustrated, instead of wasting their time informing you. Uncompleted Orders stay in Orders in Progress for 30 days. We suggest you not to delete any orders from here as the customers might come back to complete their in this time period. What you can do is, turn on the Abandoned Basket Email option ON in Customer > Orders. By doing this, it would send an email to the customer after some certain days as a reminder of their incomplete order. You can even alter the wording of this email within the Language Manager in the Email Content section.