Tricks to Growing Your Email Marketing Database
Published on 04 July 13
Amanda0
Email marketing is one way of reaching out to your target audience without losing personal touch. Maximize its functions by growing your email marketing database and coming up with quality content and exerting extra effort to acquire more recipients. Here are easy tricks to expand your list.
Strong Content
This is the number one key to not only growing your email database but to also retain existing subscribers. Keep them interested and give them a reason to continue reading what you got, whether it’s a regular newsletter or an email campaign about a new product. If you are consistent in providing relevant and enjoyable content, recipients will most likely share it to their own networks, which will eventually bring new sign ups to your email list.
Webinars
Think of a topic that is relevant to your product or service, something that is useful when shared to your audience and host a webinar to discuss and exchange ideas about this topic. Have the participants register with their email address. If they are attracted enough to take part in the webinar, then they will most likely be interested to receive future newsletters and other email campaigns about your product.
Offline Events
Step out of the digital convenience for awhile and start creating your networks on location through trade shows, in-store events, and the like. You can simply ask guests of the event for their email address and then later on send them a thank you or welcome email. You can also have discount coupons to give away during the event, which they can activate online by registering their emails.
Social Media
A quick and affordable way to reach your audience is through social media. Take advantage of this by not just looking at the number of your fans or followers but by paying close attention to users who engage with you and talk about your product. Positive comments and activities could mean interest from the audience. Allow them to get to see more news and updates of your products by adding them to your email marketing database. You can do this by privately asking for their email address each time they raise a concern, stating that you can better respond in detail through email. You can also use your fan page to promote an offer that they can avail of once they provide their email address.
Website
This works like your home court so play it to your advantage. This is not only a place to freely promote your products and services or host webinars, this is also a great venue to acquire new contacts. Interact and create good technology public relations within your website. Your weapon here is a strong and interesting content, thus make sure to have a ‘Subscribe to Newsletter’ button and ‘Share’ button for social media to make them continue receiving more of it.
QR Code
Whenever you have printed collateral include a QR code which people can scan and be led to the details of your product or promo. Here, you can also include an option for them to register their email address to get updates.
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