According to research and reports, the total spending on digital ads is expected to surpass on television ads in the next year. This is an indication that the digital marketing industry is on the rise and will continue to be so for the foreseeable future. In fact, Facebook recently reported a huge boost in its earnings as advertisers spent considerably on advertising via the social media network. There is steady growth in the digital world and companies are making increased investments in digital media, online marketing and ads. However, not all of them have managed to get a return on these investments.
Digital marketing is constantly evolving and marketers have to keep up with these changes if they want to get the desired results. Otherwise, they are only going to get low returns through digital spending and that’s not going to get them anywhere. If you want to be successful in the digital world, here are some tips that you can follow this year:
1. Move onto a data-driven strategy
In the last few years, enterprises have been working on and adopting data-driven strategies. It is considered as one of the most important steps in the marketing history. When you can get the data you desire and understand it, you are able to organize it for achieving various business objectives. This means that businesses need to focus on monitoring digital media for updated information and analyze their performance on different channels. They need data analysis and measurement tools that can be used for estimating the content life cycle and making changes and updates accordingly. Market research can also be conducted for this purpose and the data obtained can be used for making good customer personas, devising a better social media program, ads and crafting better content.
2. Go from quality content to engaging content
Modern SEO is focused on producing quality content for your website, blog, social media and other platforms. Maximum visibility is given by search engines to images, articles and stories that are of the best quality. But, you should not just be worried about creating quality content; in fact, businesses should make it a priority to work on coming up with engaging content as well. Engagement means that people should read, like and share the content with others. You can develop this kind of content based on the feedback you get from the audience. Also, you should not depend on organic reach alone; you should work on optimizing your audience reach by sponsoring the updates.
3. Give some thought to personalized marketing
The success of your marketing strategy is heavily dependent on effective targeting and nothing can accomplish this better than personalized marketing. The key to the success of your content nowadays is to ensure that it meets the needs and preferences of your targeted clients. This means that marketers have to have data and research in order to develop the right persona they need to be targeting. The personalized experienced is highly appreciated by customers because the product or service is in accordance with their needs. This is applicable to the marketing content that’s provided to them through various channels. In that, you can get the help of professional services such as marketerscenter.com.
4. Don’t forget about mobile
Mobile is the one factor that’s connected to all types of marketing. It has become an essential element as it can have an impact on numerous elements ranging from content creation, web development, user experience, promotion and design. Almost 80% of internet users own a smartphone and this gives you a huge target audience you can advertise to. Again, personalization is key here because users tend to move to apps, features and functions that are made as per their needs.