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Mobile Advertising Platform: Help Promote Your Mobile Properties

Published on 11 May 16
Over millions of apps are there on the Android Play Store, and the majority of them are available to install for free. But, what does it mean by the app monetization plan? It’s true, if you’ve a free app, you’re likely to get more installs, but what about revenue that can be a risky endeavor with free apps. So, you have to act smartly in order to improve app monetization. You have to open for more room for creativity and making it easier for users to make a purchase. Highlighting top factors you can use to drive app revenue, and which best suits your app.
Mobile Advertising Platform: Help Promote Your Mobile Properties - Image 1
Steps to Mobile App Monetization
Right Strategy is Important
The app developers must need to follow an ideal app monetization strategy to drive business success. For that, you’ve to ensure app monetization should be the part of your overall strategic business plan. The layout of your plan must be according to your target audience and company objectives. There are few things you need to decide, have a look at them:
• It is very important to look at your revenue goals.
• Look at your audience segments.
• Look at your targeted demographics.
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Choosing the Right Monetization Platform
The best strategy to follow is advertising within your mobile app that will provide you better response with click-through rates, and in some cases, this will exceed up to 12.5%. As most of the mobile app developers aren’t advertising experts, this is why it’s important to find an advertising platform that helps you do both app development and advertising in an improved manner. Again, you need to work on factors including:
• Is using some of your app’s for advertising is enough for you or not?
• Is purchasing mobile ad space in other apps is a better choice or not?
• What type of mobile ad network can help you gain revenues?
These are some common ways for app developers’ help in improving their business revenue.
Mobile Advertising Platform: Help Promote Your Mobile Properties - Image 2
Now check out some common mistakes to avoid while planning an app monetization strategic plan:
Mistakes to Avoid
Never Asking for Help
This is really the easiest one to avoid; not taking help from monetization platform may hamper your promotional strategy as you’re not an advertising expert. In the business of monetizing apps you’ve to deal with many different things that can be managed well if you take help of monetization platform. Before doing so you need to keep in account the following points:
• Try to ask as many questions as possible to your Ad platform to get some ideas to improve business revenue.
• Try to contact to some advertising experts to get advise on making better use of ad platform’s tools.
Unable to Analyze Data
Failing to analyze market statistics & data is another big mistake obviously because without proper data many developers fail to improve mobile app monetization. And, installing multiple software solutions is a lengthy process, so try to find out a platform that provides a level of data transparency and enough tools and controls to optimize ad placements, try different ad formats and redistribute traffic.
Final Words
For mobile monetizing, proper strategy fits all. There are many kinds of mobile app advertising, but each strategy has its own benefits and drawbacks. You can try each of them, but try to analyze the mentioned strategies to follow & mistakes to avoid prior choosing an app advertising & monetization platform.
This blog is listed under E-Commerce Community

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  1. 23 May 16

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