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How Accessible Are Websites For Ecommerce?

Published on 20 May 16
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If websites are not accessible for every potential customer then it is certainly doing something wrong. Those who are visually challenged or having impaired hearing, websites are not really accessible to them. Governmental regulations or even smart businesses find themselves clueless when it comes to offer accessibility on their websites. Not to forget that even the eCommerce business owners lack the idea of making their online store more accessible to all shoppers.
How Accessible Are Websites For Ecommerce? - Image 1
Playing the Loyal Customer Card
There are many people who have no vision but still use internet. If ecommerce merchants make their websites more accessible to use it with ease, there are surely chances of them getting a loyal customer base. The deaf and blind community might also bring in lot of business to their websites as well.
No Time Limits
We have experienced sites that have timeout policy and that makes it even harder for the people who are visually challenged. Removing it will prove to be helpful and provide them with level of satisfaction they tend to deserve.
Video Content with Audio Descriptions
There are always smarter ways to approach the potential customers and there are also simpler methods to approach them as well. One simple method is to make available the audio descriptions with video content. Adding alternative version of the video with audio descriptions is more than useful for customers that are deaf or hard for hearing.
Web Accessibility Is Reasonable Enough
The basic purpose web accessibility refers to inclusive practice of removing barriers that prevent interaction with, or access to websites by people with Disabilities. All users must have equal access to information and functionality of the respective websites.

The ones who can really benefit themselves are online retailers and other commerce business by providing full access to their web sites. By doing such, users who invest their time on these sites will have a satisfactory experience by browsing through all the products and engage with tons of content the site has to offer.

When customers and potential customer are satisfied with the services offered, rise in sales numbers can be seen and if everything falls right into place, additional profits can be gathered as well.
Blind & Colour Blind Users
By adding sufficient contrast between backgrounds and foregrounds colours, users with colour blindness will have an experience without any hurdles. When it comes to blind users there is a different story to tell. Screen Readers which can read content of a web page back to them can be very useful. Information provided to them should be in ALT Text. ALT Text will allow the screen reader to read out the description of the picture which helps them gather the information they seek.
Providing Access to Downloadable Document
If sites provide product information document or data sheets, which can be downloaded, make sure full access is given to download as well. Complicating things further with the given access isn’t a smart choice. Tagged PDF’s can be considered a decent option to opt for as it provides a hidden structure and textual representation of the PDF content.
Choosing the Right Policies
Web accessibility policy should be such that all the latest content that it produces should have proper tools and services to ensure the site is accessible. Minor hindrance can lead to a failure of the entire concept of Accessibility.

Web Accessibility does hit all the right chords and more importantly sooner the E Commerce merchants grant access to every customer and potential customer on their websites, the user experience shall reach the level of satisfactory.
View more information on Magento Certified Solution Specialist, E-commerce Ontwikkeling Specialist and Outsourcing E-commerce Ontwikkeling India. This expertise of the author has really been appreciatedby viewers.
If websites are not accessible for every potential customer then it is certainly doing something wrong. Those who are visually challenged or having impaired hearing, websites are not really accessible to them. Governmental regulations or even smart businesses find themselves clueless when it comes to offer accessibility on their websites. Not to forget that even the eCommerce business owners lack the idea of making their online store more accessible to all shoppers.

How Accessible Are Websites For Ecommerce? - Image 1

Playing the Loyal Customer Card

There are many people who have no vision but still use internet. If ecommerce merchants make their websites more accessible to use it with ease, there are surely chances of them getting a loyal customer base. The deaf and blind community might also bring in lot of business to their websites as well.

No Time Limits

We have experienced sites that have timeout policy and that makes it even harder for the people who are visually challenged. Removing it will prove to be helpful and provide them with level of satisfaction they tend to deserve.

Video Content with Audio Descriptions

There are always smarter ways to approach the potential customers and there are also simpler methods to approach them as well. One simple method is to make available the audio descriptions with video content. Adding alternative version of the video with audio descriptions is more than useful for customers that are deaf or hard for hearing.

Web Accessibility Is Reasonable Enough

The basic purpose web accessibility refers to inclusive practice of removing barriers that prevent interaction with, or access to websites by people with Disabilities. All users must have equal access to information and functionality of the respective websites.

The ones who can really benefit themselves are online retailers and other commerce business by providing full access to their web sites. By doing such, users who invest their time on these sites will have a satisfactory experience by browsing through all the products and engage with tons of content the site has to offer.

When customers and potential customer are satisfied with the services offered, rise in sales numbers can be seen and if everything falls right into place, additional profits can be gathered as well.

Blind & Colour Blind Users

By adding sufficient contrast between backgrounds and foregrounds colours, users with colour blindness will have an experience without any hurdles. When it comes to blind users there is a different story to tell. Screen Readers which can read content of a web page back to them can be very useful. Information provided to them should be in ALT Text. ALT Text will allow the screen reader to read out the description of the picture which helps them gather the information they seek.

Providing Access to Downloadable Document

If sites provide product information document or data sheets, which can be downloaded, make sure full access is given to download as well. Complicating things further with the given access isn’t a smart choice. Tagged PDF’s can be considered a decent option to opt for as it provides a hidden structure and textual representation of the PDF content.

Choosing the Right Policies

Web accessibility policy should be such that all the latest content that it produces should have proper tools and services to ensure the site is accessible. Minor hindrance can lead to a failure of the entire concept of Accessibility.

Web Accessibility does hit all the right chords and more importantly sooner the E Commerce merchants grant access to every customer and potential customer on their websites, the user experience shall reach the level of satisfactory.

View more information on Magento Certified Solution Specialist, E-commerce Ontwikkeling Specialist and Outsourcing E-commerce Ontwikkeling India. This expertise of the author has really been appreciatedby viewers.

This blog is listed under Development & Implementations and E-Commerce Community

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