How email automation software can help online stores

Email marketing is still a highly effective way for brands to connect with customers in a relevant way because internet users continue to open commercial emails and prefer to use this channel to interact with retailers. That is with only one condition: triggered emails, sent with the help of an email automation software, should be relevant and deliver useful content for them.

In order to increase conversion rate using email marketing you need to stop spamming and sending email that don’t represent your target audience’s interests. A sure way to get your potential clients receptive to your messages is to personalize them with information about products and services that they’ve already showed interest in. This is where retargeting, an incredible marketing automation tool, steps in and helps you determine what merchandise you should include in a triggered email based on the browsing behavior of first time visitors and it also helps you determine when to send it. It’s important, especially when dealing with cart abandonment, to reconnect with a lost customer at the right time, with the right message. In these triggered emails sent with the help of an email automation software you can include more than the things that users left behind and use different algorithms to add personalized recommendations based on what people already bought from you. You can up sell or cross-sell current clients taking in consideration their on-site actions.

All marketers integrate email into their strategy, but without the right email automation software the target audience is not getting the proper shopping experience. Potential customers expect tailored email promotions and for that you need to use retargeting. This tool gathers customer information and sends out personalized email triggers that not only increases brand awareness, but also ROI and conversion rate. That’s because it helps marketers make reccomendations that otherwise they may not have been able to make before.

Email is still one of the best person-to-person communication channels available. Retargeting helps you learn more about your target audience and use that information to create a more meaningful communication, based on browsing behavior that will help you draw people back to your website and turn them into loyal customers. Never underestimate the powers of an email automation software and the role it plays in personalizing the communication with the clients. Within 3 years, every successful digital business will use some form of marketing automation. If you want to stay ahead of the curve contact a retargeting company like Retargeting.biz and start using live triggers, email triggers and reminders and SMS triggers. Stop searching the Internet for a ridiculously expensive and hard to use email automation software. Retargeting.biz offers you a very efficient tool that you can pay per action or per generated sale. This way, if it doesn’t help you sell more, you don’t have to pay anything.