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Create a Winning Corporate Video

Published on 12 July 13

In recent years, technological advances have made corporate videos easier to create as compared to the past. However, some companies are still reluctant to opt for this option as they are concerned about the mixed message reaching the audience. As a marketing tool, video can be profitable for all businesses. Corporate video services through different websites can help you get one for your next campaign.

Here are some tips to keep in mind:

Define Your Purpose
What exactly is your purpose of creating a corporate video? Do you wish to make people aware about your brand? Influence your customers to be part of your newly introduced initiatives? Develops a platform to introduce a new service or service? Itâs never a waste to take some time out to outline the reason of creating your corporate video. You will get a clear direction once you outline what your main purpose if. Once itâs done, you will have defined idea about which path to follow.
Identify your Target Audience

Create a Winning Corporate Video - Image 1
Figure out your target audienceâs lifestyle, gender, hobbies, salary, and most importantly age range. Explain how would you like your desired customers to be as much as you can. You can even give a name to your ideal customer, as it will help you to better focus on your project. For example if âProject Jessicaâ is the name of your project, you can then develop video content surrounded by this character.
Give a Reason to Watch
Why should viewers watch your video? Whatâs in it for them? Every video is created keeping in mind a particular audience. Just like TV programs are created for a specific audience, your corporate video is required to do the same. Delivering and writing video content keeping in mind particular demographics will make sure that you get your message to your target people. With this approach, the chances of your message reaching the desired audience increases.
Explain your Main Message

Almost everyone today has an attention span shorter than it was a decade ago. This is due to our closeness with the internet that we like to get triggered with a short message. Very few people will take out time to watch something that is showing non-sense stuffs without any reason. People today do not have enough time to sit down for a video which takes a long time to get to the point. Instead of engaging them, rather it becomes boring for them. You must develop a proper structure with one or maximum two emphasized messages.

The duration of your video should not be more than five minutes. In fact, an ideal video is three minutes long, so try to keep it three to five minutes long. Ensure that voice tone used throughout the video is consistent and the content shows values of your brand.
This blog is listed under Digital Media & Games Community

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