Professional in Design – What’s that?
Professional looking websites engenders trust among users. Complex layout, good quality images, updated information and error-free visuals give an ecommerce website a professional look and makes it reliable to its users.
In comparison, a cheap and cheesy ecommerce website just simply lacks all of this, has poor design layout, looks shoddy, misses images, has misdirected links that don’t work; giving the website an utter sloppy and shoddy appearance and users a horrible user experience.
Shoddy and Sorry Design Layouts
People come to buy products in an online shop. But mediocre website layouts don’t accommodate important call to action like add to cart, buy button, subscription form, FAQ page and everything that’s related to conversion and transaction.
Website Navigation? – You Lost Me There
Poor usability has a lot to do with the complexity and complications of a business website’s navigation. A poor ecommerce website has unobtrusive and circuitous navigation. There is no perfect categorization and user flow hierarchy to assist the user’s browsing experience.
Websites Crash, Websites Burn, Websites Perish, Websites Time Out
Websites which are finicky in standard and crash every now and then also create a massive discontentment in consumer base. Some ecommerce sites are even denigrated and deserted for timing out intermittently.
Just A Yard Short in Usability
Unique doesn’t always mean useful. Making a website pretty may not make it smooth to use. Just focusing on design perspective and ignoring swift usability of the online store site can cause an unexceptional online web store to lose the scope of improving sales by 67%.
Website makes Time Stand Still
Human race has advanced a lot and in aspect of technology the progression has been meteoric. And things just got full-pedaled with the introduction of internet. Precisely to say, with the introduction of high-speed internet. This boon of technology has enabled and has habituated people to ask for lightning-quick information. So an online store that takes ages to load is a total garbage to users when they want websites to load faster than uttering the word – GO!
Everything Mobile, Just Bad Websites Aren’t
This is age of mobility and mobile phones. Everything is already mobile, or going to be mobile-fit pretty soon enough. So is the case with ecommerce as 130 million of people are poised to make purchases from mobile by the year of 2016.
While a mobile responsive website would have been a better choice for better business, substandard ecommerce sites have no mobile-friendly site and poor responsiveness in mobiles across platforms. When users find the purchase option unavailable from mobile, they doubt the ecommerce business’s efficiency and mark them out from choice options.
If one doesn’t test their website’s loading speed and fixes issues regularly, ends up with an imperfect and buggy ecommerce site. Slow and sluggish loading speed for the website means the online business is not much careful to provide quality user experience. This just totally put the users off from the sorry of an ecommerce website.
Where is the Top-notch Seamless Search Function?
Ecommerce sites can standardize their product, provide quite service and yet fall short in regard of user preference and dependency. Why? – Because, consumers come to a site and browse for products. Even if they are sure what they want to purchase, they browse for options and like to explore products of different brands and different categories. So, this search function of an online ecommerce site is pretty integral and vital.
Second-rate ecommerce sites mostly includes weak or glitchy search function. Some even displays the gall to incorporate no such internal search function.
Sudden Pop-ups may give Anger Attacks
User experience is largely dependent on the suave and uninterrupted user flow. Ordinary ecommerce shops fail to grasp this small fact as they try to hoard user email address for business promotion objective and infest the website with email pop-ups, offer pop-ups and registration call here and there, quite to the dismay and departure of the users.
This blog is listed under Development & Implementations Community