It is perfectly understandable that not all businesses be neck deep in cutting edge communications and information technology. Nor should they invest amounts of their resources to fortify their IT departments with web developers, graphic artists, âsocial media expertsâ, and a host of other tech-oriented job positions that just might prove to be financial deadweight in the long run.
Of course, this does not mean that the aforementioned companies shouldnât have an online presence. I am a proponent of the idea that every business from the tiny kiosk to the titanic conglomerates should have some cyber-real estate in their name. The level of functionality and interactivity may vary, but the barest essentials, such as communications with clients and other entities, must be satisfied.
What are the alternatives for when a non-Internet savvy company wants to make itself known in cyberspace? Regardless of which approach a company takes, it is recommended that it should purchase its own dedicated server hosting package so it has full control over the website files and associated applications. Here are a few courses of action that one may take:
Outsourced Web Development
Perhaps the easiest course to take in regards to this challenge is to hire an independent contractor to create your corporate website. The quick and dirty solution, it tends to be initially expensive, but small updates and maintenance of the site wonât cost as much as getting a regular employee to do the job.
One possible setback of this approach is that if you do require a major website change, the costs will mount once again. Given that the developer is not directly under the employ of the company, it could cause some delays and miscommunications when site changes need to be executed. Another concern would be security, as the keys to the website (passwords) are in the hands of an external party.
This might make your companyâs finance manager wince, but hiring an additional man to handle web development is still a viable course of action to take. While it is true that the costs associated with getting a new employee are long-drawn and ultimately higher than just hire a contractor, there are some significant advantages as well.
First of all, the company will be able to closely monitor the progress and quality of the site as it is made. Information can be transferred with less hassle, and any impromptu changes and additions can be added without grave inconvenience. In most cases, web development wonât be a consistently heavy job for the developer, so during the months when the site isnât receiving any updates or design overhauls, he/she can also handle the responsibilities of social media mediation, making certain that the companies press releases reach the customers and business partners online.
A mating of the two solutions above, the initial web development can be executed by web design contractor, while the maintenance and social media management can be done by an intern or entry-level employee. The only time the contractor will be sought is when a major site design will be executed, and given the non-IT nature of the company, it shouldnât be that often.
This is the best course of action to take, as the heavy lifting will be done by the expert web developers, while costs can be brought low by having a less qualified IT professional handle the maintenance, only calling upon the more expensive contractor when major changes need to be made.
About the Author
Stacey Thompson is a professional writer, marketer, entrepreneur, and a lover of weird little animals. She is based in San Diego, California, and maintains a blog with her close friends, Word Baristas.