Current Trends in Website Design

Since web designer constantly bringing new ways of development, there are few things that can be done from the development end to make to website design use worthy for profit. Web design is not any more about only good looking website but also about how well they are functioning. It is important for a web designer and web development specialist to think from that perspective. Your website may look good but not work good. Make sure you form a UI team and tell them to jot down ideas, conduct brainstorming sessions and devise a plan for your website design.

75% of users admit to making judgments about a company’s credibility based on their website design. – Stanford University.

To start with

1. Responsive & Retina Ready Designs

It is compulsory to be responsive for a web presence in this mobile first generation. Make sure your website is retina ready meaning being able to zoom content for better readability on mobile. Because many users are browsing internet on their smart phones, it is become a primary requirements to be responsive. It means that your website is ready for optimal viewing across multiple devices.

2. Huge, clear & Dramatic Images

If you are using photographs or picture in your web design, then the large sized pictures are trending at the moment. When you are using these pictures, make sure they are high resolution images and add a little drama to your website’s look and feel. This makes your website interactive and also includes ‘being in the trend’ part. Select a few images, this keep your website simple. Also, it makes your website lighter and also brings focus to the message.

3. Customized & Personalized CTAs

When I say customized, I mean that it can be customized to device specific CTA. Make difference CTA looking into the dimension aspects of the device. This can help in increasing the conversion rates of your website.

When I say personalized, I mean asking for various factors that are making personalized content for those CTAs. Create content that bring their attention and drives your audience to go ahead and see what’s next. This will increase your click through rates and avail with the data of visitors who are interested in your services or products.

4. Background Video or Animated Interactivity

It is important for the video or animated interactivity happens considering the needs of developing an interactive website. Using videos in the background showcases activity and also drives the visitor for further actions. Videos are self explanatory; using them you can reduce the amount of content and cater to the lazy reader of today. Also, animation is the new trend that is working wonders for web design. Today, more web development experts prefer adding animation to website to make it more interactive and engaging for the target audience.

5. Simplicity & Minimalism

Well, we all have talked much about it. But still many websites fail to give stay that simple. You can be bold yet simple. You can be colorful yet very minimal. But the catch is how well you execute that design even while you are choosing those trends for your website. Make sure you keep your content catchy, short and crisp and to the point. That should do it. Select a color palette and stick to it. Here, it is important to keep up to the modern and contemporary styles of web design. Try and keep a difference design for your web and mobile version. This will give your users better experiences with your brand.

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