Today, almost all businesses use websites and blogs to engage with existing clients and to reach potential ones. The problem is that most business owners understand the value of creating content, but they are so focused on it that they ignore the importance of choosing the best website hosting company. Most businesses don’t evaluate their needs properly so they end up making the wrong choice, which can damage their business considerably. One of the most important priorities of a business is to maximize profits. Choosing the wrong website hosting service will have a negative impact on this priority.
Choosing the best website hosting company is crucial for a business because doing otherwise is in direct opposition to the business’s goals and objectives. How? Here are the consequences a business will face if they make the wrong choice:
1. Loss of Revenue
If your website goes down, which is bound to happen if you don’t opt for a reliable hosting company, your potential customers will be unable to learn about your products and services or view your blog posts. Even worse, your business will also have to deal with potential sales and income. For instance, an outage of 40 minutes caused Amazon to suffer from a loss of $5 million. While your loss may not be as substantial, it is still going to be major for you.
2. Negative Impact on SEO
The purpose of content marketing is to get higher rankings in search engines so it is easy for your customers to find you. But, if your website is constantly down when search engines are trying to access it, then it will have an adverse impact on your rankings. Moreover, apart from downtime, search engine optimization experts have also said that slow websites can also lead to a fall in rankings.
3. Security Issues and Malware Attacks
Sure, there is no perfect way to keep your website secure of all threats. However, when you opt for the best website hosting company, they will back up your data to a remote server, which makes it easy for you to restore all your data and information in case your website is hacked. Furthermore, there are several other perks of choosing the best website hosting company like technical support as well as help with security and malware problems 24 hours a day.
Your business is going to suffer from these problems if you fail to choose the best website hosting company for your needs. Therefore, it is crucial for you to opt for a reliable web hosting service to ensure your website remains accessible and secure all year round. You can ask questions and also talk to existing clients to know the kind of services they offer. There are also reviews available of different website hosting companies, which you can read to gain an insight into their features and offerings. Just write Fatcow reviews, GoDaddy reviews, etc. on Google, and you will find reviews by old and current users of these services. Armed with this information, you will be able to select the best website hosting company for your business and help it expand and succeed.
This blog is listed under Server & Storage Management Community