At the end of the day, it all seems to come down to our priorities. As long as we have got our priorities set straight, there is nothing that can possibly go wrong. Right now you must be thinking It’s easier said, than done, but allow me to break it down for you.
A customer gives your site a minute on an average scale of time to inspire them to dig deeper into the site, or they simply walk away. If nothing is to catch their eye they will not consider wasting their time.
When it comes to our website, of course our reasons to panic is mostly caused by a glance at the drop in ratings, sales hitting rock bottom and then not to forget; visitors disappearing. The easiest way to push back the fear, and pull in the faith is by setting for priority from zero to ten by looking at things from a customers’ eye. First thing first, one must take a look at things from another’s eye in order to see a whole different side with new perspectives waiting to be worked upon.
If you manage to nail the user experience by chasing the web design trends to keep your visitors hooked in deep for even half a second, consider yourself on the way to a newer optimized conversion rate and a massive increase in sales.
Wait, no. What? What is User Experience (UX)?
When you see the term ‘User Experience (UX)’, know that this specifically focuses on bringing out the perfection by an improved upgrade of usability, accessibility and satisfaction in the interaction between the user and the product; a website, application or device from our daily lives.
Approximately 88% users are less likely to return to the site they have any kind of bad experience with.
Bottom-line: a rather poor user experience design can destroy your conversion rate intensely.
Now that we are all familiar with our priorities and what the term User Experience refers to, let’s see how we can enhance it.
1. Let’s see, is it discoverable or not.
The only way your content is of any use to anyone is if they can find it.
If a visitor can’t seem to find a suitable product or service suitable to their requirements or are unable to understand how to see the call-to-action in order to proceed to the checkout, they will leave without giving it all another look.
Navigation is a key element to a successful website design. A good UX design should include a proper site structure to help light up the way for new customers to find their way to what they need.
The best way to put your navigation to a test is to closely observe how users seem to interact with your website and if they are having difficulties then what are the causes and how can you get past them all.
Everything has been simplified and made so much easier for you to track what your users are up to with the help of Heatmaps, as their purpose are to indicate you with what your users are reading and what actions do they take as a result.
And in the end, to keep a check and balance in rather modern terms, all you need to do is install the micro survey tool on your website to collect feedback directly from the source. This will allow you to make changes to your website to bring it closer to perfection with each update.
2. Okay, so you found it! But can you access it?
It is obvious that if your customer seems to be facing some difficulties whilst interacting with your website due to whatever reason, they might never come back even if you fix that problem afterwards. Be it some environmental or physical limitations, if they are disappointed there might not be any coming back for them.
Your job here is to make sure your site has full access of everything from the very beginning as that is the best time for a good UX to cover different user scenarios in web development.
3. If it’s accessible, is it useful?
It really doesn’t matter if you are selling a product or a service, or even just being a provider to a solution. But when customers hit online sites, they’ll only stick around for whatever seems to be useful to them.
If they stumble upon a piece of content that is close to or exactly what they were looking for, only then they will consider taking the next step with your company.
4. Ok, it’s useful. Is it usable though?
So you have managed to prove your content useful to the crowd, job well-done! But it doesn’t all end here. There is no point to even useful content that still cannot be used by a visitor.
By usable I don’t mean the ability to copy it off your site just to be used as a source elsewhere, but more to actually be of any good to the user at another end.
Here are a few ways you can help to improve the webpages usability:
- The usage of bulleted lists can help narrow things down till they find what they are looking for.
- Keep your paragraphs a short and simple as possible.
- Build the visitors interest with the help of visual and graphics to make the information more interesting to get to know.
- Do not abuse the fancy fonts or use a font size too small to read. Keep it simple and clean for neater finish.
- Keep a fair usage of bold, italic and simple type with the colors at their best to catch the attention easily making things more interesting.
5. Credibility is the cherry on top now.
If you think about it for a second it is actually pretty true that people these days are just in for the brand name. Even while they take it online, people tend to trust and buy from credible sources only.
This is another way you can boost your conversion rate. With the help of visual content that enhances your credibility on the website.
Here are a few ways:
- All information must be accurate. You can prove the authenticity by adding in a few references or even quote the source and include a few link citations while you’re at it!
- Try to include a physical address, some photos maybe or even a few badges of some professional organization that you happen to belong to if any. This should determine the legitimacy of your company to the audience.
- A rather more professional design by a competent Dubai website design company would do the trick. The design and visual content is usually the key to retaining a customer as it takes them no longer than a minute to decide whether to stay or skip on to the next option. First impression is the last impression after all!
- There is always a benefit to adding a hotline number, or absolutely any means to contact a real person for assistance.
- The content on the website should be all original and regularly updated to make sure it is of the same generation at least. The facts should be up to date in order to be able to prove the visitors that this website isn’t dormant.