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Make Your Pages Well Optimised To Avoid Cart Abandonment

Published on 01 August 16
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We all know that driving traffic to a website isn’t that hard but what comes as a challenge is turning your visitors into a potential customers. Nowadays, what many customers look for in an eCommerce store is a fluid and less complicated checkout funnel which provides them with a satisfactory online shopping experience. Checkout pages should be of a lesser burden to the eCommerce websites, as they are the reason to convert an order into sale, and if they fail to do the same, customers are likely to abandon the cart.
Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 1
It is quite obvious that cart abandonment would directly affect your conversion rates. Well, more importantly, optimizing the checkout page would certainly lower the risk to an extent where customers wouldn’t simply abandon your cart. In this article we will explain you with the best checkout carts that would surely help you decrease the ratio of your cart abandonment and also provide customers with a satisfactory online experience. E-commerce Development Experts often offer various guidelines for you to implement and bring the best out of your online store.

The One-Step Checkout Page
Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 2
You really want your customers to have a simplified yet satisfactory online shopping experience. You don’t want them to keep clicking on N number of Continue buttons page by page.

All the necessary information required by the buyer is available including the payment as well as the shipment details on a single page. The customer is supposed to confirm the cart order as well as the payments method to create the order. Furthermore, the customer to get their order instantly, do make sure that the checkout is made possible both from the product as well as the shopping cart page.

Now, it is important to understand the benefit of this checkout page is its responsiveness. The auto fill capabilities also help the page to be simpler, quicker and much easier. So basically, the responsive design is also very well suited for the smartphones as well as the tablets which are the obvious choice these days for many of the online shoppers.

The One-Page Checkout
Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 3
Quite similar to the one-step checkout but slightly with a different approach, as one-page checkout carts enables a separate form or say a pop-up to capture the required the shipping, billing and other important information.

Now, the pop-ups technically are part of the same page but are split under different a heading, which eventually helps to reduce the customer's wait time as it does not follow the approach of opening a new page.

More importantly, this helps the customer with a better navigation process because the forms fall under different headings which makes them aware about the details of the form they are currently filling in. The complicated part here is that if the customer unknowingly hits the back button, they’ll be redirected to the original form which would then ask them to fill the form all over again. This can be avoided if the customer has saved the information data on the server data during the checkout process.

Multi-Step Checkout
Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 4
Basically, multi-step checkout splits up the whole process across number of pages. This method is long and also frustrating for many of the customers which would eventually lead to cart abandonment. Customers wants results that are quick, they would simply get bored filling up those lengthy forms that goes page by page. Again, it is not necessary that this method is hated by every customer; there are many customer who prefer this method, customer who are engaging in online shopping for the very first time or customers using their Desktops and wants to concentrate on single page at a time.

Putting aside the cons, this method has an advantage of acquiring the data of especially those customers who had abandoned their carts due to any reason and have filled up the required forms on various other pages. This data is crucial as it can be used to track these customers in the future. The layout seen here is also clean because the information is divided on different forms and not forced on a single page.

All of these above mentioned strategies have their own advantages as well as disadvantages. So it becomes quite troublesome for the eCommerce store owners on which t checkout page to choose that suits their business needs and preferences.

Take for an example; if customers are making purchases from their smartphones on your website, it is advisable to choose one-page or a one-step checkout page. On the other hand, if your store sells expensive and high end products, better choose a multi-page checkout process.

With that being said it is very much necessary to really well optimized your pages and the above mentioned carts will help you achieve the desired sales results. E-commerce Development Specialists tend to offer strategies that you can use and implement to make the better off of your online store.













We all know that driving traffic to a website isn’t that hard but what comes as a challenge is turning your visitors into a potential customers. Nowadays, what many customers look for in an eCommerce store is a fluid and less complicated checkout funnel which provides them with a satisfactory online shopping experience. Checkout pages should be of a lesser burden to the eCommerce websites, as they are the reason to convert an order into sale, and if they fail to do the same, customers are likely to abandon the cart.

Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 1

It is quite obvious that cart abandonment would directly affect your conversion rates. Well, more importantly, optimizing the checkout page would certainly lower the risk to an extent where customers wouldn’t simply abandon your cart. In this article we will explain you with the best checkout carts that would surely help you decrease the ratio of your cart abandonment and also provide customers with a satisfactory online experience. E-commerce Development Experts often offer various guidelines for you to implement and bring the best out of your online store.

The One-Step Checkout Page

Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 2

You really want your customers to have a simplified yet satisfactory online shopping experience. You don’t want them to keep clicking on N number of Continue buttons page by page.

All the necessary information required by the buyer is available including the payment as well as the shipment details on a single page. The customer is supposed to confirm the cart order as well as the payments method to create the order. Furthermore, the customer to get their order instantly, do make sure that the checkout is made possible both from the product as well as the shopping cart page.

Now, it is important to understand the benefit of this checkout page is its responsiveness. The auto fill capabilities also help the page to be simpler, quicker and much easier. So basically, the responsive design is also very well suited for the smartphones as well as the tablets which are the obvious choice these days for many of the online shoppers.

The One-Page Checkout

Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 3

Quite similar to the one-step checkout but slightly with a different approach, as one-page checkout carts enables a separate form or say a pop-up to capture the required the shipping, billing and other important information.

Now, the pop-ups technically are part of the same page but are split under different a heading, which eventually helps to reduce the customer's wait time as it does not follow the approach of opening a new page.

More importantly, this helps the customer with a better navigation process because the forms fall under different headings which makes them aware about the details of the form they are currently filling in. The complicated part here is that if the customer unknowingly hits the back button, they’ll be redirected to the original form which would then ask them to fill the form all over again. This can be avoided if the customer has saved the information data on the server data during the checkout process.

Multi-Step Checkout

Make Your Pages Well Optimised To Avoid Cart Abandonment - Image 4

Basically, multi-step checkout splits up the whole process across number of pages. This method is long and also frustrating for many of the customers which would eventually lead to cart abandonment. Customers wants results that are quick, they would simply get bored filling up those lengthy forms that goes page by page. Again, it is not necessary that this method is hated by every customer; there are many customer who prefer this method, customer who are engaging in online shopping for the very first time or customers using their Desktops and wants to concentrate on single page at a time.

Putting aside the cons, this method has an advantage of acquiring the data of especially those customers who had abandoned their carts due to any reason and have filled up the required forms on various other pages. This data is crucial as it can be used to track these customers in the future. The layout seen here is also clean because the information is divided on different forms and not forced on a single page.

All of these above mentioned strategies have their own advantages as well as disadvantages. So it becomes quite troublesome for the eCommerce store owners on which t checkout page to choose that suits their business needs and preferences.

Take for an example; if customers are making purchases from their smartphones on your website, it is advisable to choose one-page or a one-step checkout page. On the other hand, if your store sells expensive and high end products, better choose a multi-page checkout process.

With that being said it is very much necessary to really well optimized your pages and the above mentioned carts will help you achieve the desired sales results. E-commerce Development Specialists tend to offer strategies that you can use and implement to make the better off of your online store.

This blog is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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