on 19 June 19
Your website has a convincing landing page, yet you notice a massive increase in bounce rate! Guess why? Due to the fact that mobile is now the first screen for consumers as larger smartphone screens are making shopping experience convenient. Hence, so much hype over mobile landing page.
According to Statista 2016 data, there were over 120 million mobile buyers in the U.S. alone in 2015 and this figure will soar to 162 million by 2019. So optimizing your site for mobile devices with a deal-closer landing page is need of the hour. Discussed below are some awesome tips to improvise your mobile landing page:
1. Optimize page load speed
Mobile users are less tolerant of slow websites implying that if you are not fast you will lose visibility. Higher page speed can be achieved by reducing content, scaling down images to the right size, compressing HTML and CSS files and refraining from use of other plug-ins.
2. Eliminate distractions
If you belong to the old school ‘more options, higher the chances of converting’ then it is time for you to head to your landing page and make way for some white space. Remove useless elements such as extra content, too many CTAs and boring copy that distract prospects the compelling elements.
3. Craft short headline
A headline that is strong, short and precise catches the attention of prospects. Mobile landing pages that convert are light on product descriptions, with compelling and short headlines paired with simple button CTAs.
4. Add clickable phone numbers
Make it convenient for your users to easily reach you with their queries about products or services by adding hyperlink to your phone number. If your number is clickable, it will save them from the hassle of switching from page to dial pad. To enhance their experience design a clickable phone button.
5. Emphasize your call-to-action
Have only one call-to-action in your landing page. Write clear and persuasive CTA copy to convert traffic into sales. Also make the button stand out on the page and place it along with your headline so that customers do not miss it.
6. Test, iterate and reiterate
To figure out whether optimizations are working towards achieving your goal it is advisable to run A/B split testing. By comparing different versions of your landing page, you can understand the taste of your target audience. Also refer standard Google Analytics reports for ideas worth testing. So test, iterate and reiterate to find out what works best for you.
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