on 19 September 18
Living in the Tech savvy world, there might be only handful of people who will be unaware of the social networking sites such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest, Google plus etc. These social networking sites are embedded in our lives. People indulge in them for numerous purposes such as; interacting with friends, finding new people, representing their lifestyle, sharing their achievements and their life events. These networking sites are not limited to individuals; even the businesses use these sites to promote themselves and their products in this newly emerged world of social media.
What is Marketing?
Marketing is a method used by business associations to sell their product. It is the art of telling people about a story to which they can relate and eventually get influenced by the targeted message. Businesses market their products in such a way that the consumer gets convinced to spend his money on their product.
What is Social Media Marketing?
Social media marketing and management takes the concept of marketing to the next level. It is the process of gaining traffic or attention to business websites through social media sites. As we all know that nowadays, social media sites have the greatest influence on the perception of users. So a good marketing technique or a promotional offer on a social media network can drive greater number of customers rather than any other conventional marketing techniques.
"The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason of brands participation in social media is to earn social currency that enable them to create a connection with consumers in meaningful ways." Simon Mainwaring
Different social media sites serve a separate purpose from marketing point of view. Facebook is a social site which allows a business to completely market itself, represent about its brand, post videos, pictures and promotional material. On the other hand Twitter is a social site designed to let businesses share short messages or "updates" with people who follow their brand.
"Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." Alexis Ohanian
Advantages of Social Media Marketing
The marketing methods have drastically changed since the advent of social media networks. New avenues were initiated; the new marketing methods that are not only easy to use but also economical as well. Here are the advantages of social media marketing:
It recognizes Your Brand:
You can give a unique personality to your business through social networks. You can market your brand by sharing videos, posting status, uploading pictures and informing news updates about your brand. For many customers, your social profile may be more important than your website.
It helps you to carry out successful Search Engine Optimization (SEO):
With every coming update to a search engine, more social results are being integrated. Whether it is using Facebook or Google using Google +, algorithms are taking social results into account. Even Social networks themselves are becoming search engines.
Easy Reach through Smartphones:
Most of the people have access to their social networking accounts through their smart phones and tablets. This makes your brand just a click away from the potential consumers. Companies should keep it in mind that most internet activities are being done through mobile devices; you should plan accordingly when developing your social strategy.
It helps to achieve Consumer Engagement:
The most important challenge for a business is to engage the consumer to their website or social page. Positive engagement with the customer base can really lead to improved reputation. Social networks allow brands and users to interact freely and quickly.
It Drives Traffic to your Page:
The ultimate aim of any business is to drive traffic to their website as well as social accounts. Greater traffic means higher chances for consumers to buy the product of that particular brand. Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists but it has now become more social.
We can safely say that what’s most important for businesses today is to understand the fact that social media marketing is the oxygen to their business life. If they will fail to keep up with the continuous changing pace of the social world, they won’t be able to achieve the success they desire. They need to adapt to the new social media techniques in order to achieve the purpose for their business i.e. maximize profit and increased customer base.
This blog is listed under Digital Media & Games Community