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Empower your Small Business with this 27-Day Online Marketing Plan

Published on 25 August 16
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The truth is that every small business could use every trick in the books in order to strengthen its position on the market. We live in an incredibly fast-paced economic environment and staying on top of trends is an absolute necessity if you are to succeed. One of the things that you would need to take into thorough consideration when it comes to business development is your marketing strategy. Long gone are the days of conventional advertising.

Online marketing is here and it’s definitely here to stay. However, a lot of people tend to believe that it would take a significant amount of time for you to conduct a properly executed digital marketing campaign. While this might be true, we are here to provide you with a great schedule for you to use in order to conduct a full blown and highly effective 27-day digital marketing plan.

The truth is that small business owners are particularly exceptional at the things they do. From delivering unrivaled customer satisfaction and creating truly amazing products, small business owners are definitely aware of how to properly thrive in the environment. However, if experience is any criteria, there is a particular downfall which is rather uniform in these circles – marketing. It seems like small business owners are completely incapable of recognizing the importance that marketing has for their enterprises. This particular misjudgment could just as well be the main difference between reaching out to hundreds of thousands of visitors and lacking them completely. By failing to account for the huge potential that online marketing has, you wouldn’t be able to effectively capitalize on the potential opportunities that it has to offer.

Viewing every single customer as a lifetime value is paramount and you mustn’t look at your clients as a one-time deal. Even though it may sound a bit obvious, if you fail to deliver the prominent and effective online marketing you can actually slice your customer value significantly by thousands of dollars.

With this in mind, we are going to provide you with an easy to follow 27-day process which could be developed in order to skyrocket the presence of your small business. This is going to help you generat thousands of dollars every single month afterwards. So, without wasting any additional time, let’s take a look at what we have in mind.


Days 1-7: Preparations

If you are serious enough about the development of your business, you have probably tried some tiny little bits of online marketing. Maybe you’ve tried to incorporate an Ad campaign on Facebook? Or maybe you’ve spend some of the money you’ve earned on learning how to actually master Google AdWords? Well, while all of the above could be incredibly effective and highly prominent, they can be also rather costly. Furthermore, they are far more complicated to implement than what you may think. This is what brings us to our initial point – simplicity. Keeping things from becoming overly complicated is definitely the key to success, especially so when we talk about digital marketing.

1.

Create your own and personalized online space

Quite a lot of small business owners are thoroughly neglecting their own online space. They tend to view it as an unnecessary expense or something like an indulgence. This is, however, as far away from the truth as it’s possible.

The fact is that a professionally tailored company website, a page on Facebook, a profile on Twitter or LinkedIn is capable of creating effective online space. This way you would provide your customers with a proper chance of interacting with you and your brand. This way they can share their thoughts, recommendations and even complaints. This way they can share your own business with all of their friends and colleagues and carry the marketing for you.

This is why the first seven days of the marketing plan have to be spent on your website. Make sure that it’s at least as good as the ones of your competitors even though it’s highly recommended to walk the extra mile and make it even better. This is going to set you apart from them and make you look as if you are putting a lot more effort towards distributing your business to the customer which is paramount.

Think of it this way – you want to make sure that you provide the exact same online experience as your offline one. You need to make sure that the customers who come to your facilities would be just as satisfied if they visited your website instead.

Once you are through with your website and you have revamped or designed it from scratch, you want to focus on at least one or two social media profiles. Facebook is generally a great way to start. However, different social media such as Twitter, Facebook, LinkedIn, Instagram as well as Pinterest all have different focuses and advantages that stem from them. You need to conduct a brief research and determine those who are appropriate for your particular business.

Generating local potential leads is also a thing that you might want to consider doing at this time. Spend some time following local people and interact with them. Get the word to mouth going and your website is going to steadily start catching up to speed.


Day 7-14: Start Creating Something Valuable

Content marketing is without a doubt something that a lot of people are talking about currently and that’s for a variety of good reasons – it’s effective and it’s relevant. You should spend the second week of the 27 days creating content that your customers are going to value highly. Keep in mind that the success of your marketing campaign is going to be based on providing your customers with all the value they need. If they have a question – you should be providing the answer, if they have a problem – you should be providing the solution and so on.

Furthermore, it’s absolutely crucial to make the content customer-oriented. One of the most commonly made mistakes amongst self-aware content marketers is that they start building content for SEO purposes which is oriented towards search engine recognition. This is a timed-out approach which is already out of date. You have to focus on the user experience and ensure that everything you offer is going to have added benefits for them.

However, not everyone can write content. If you are not cut for the job you should consider hiring someone who can. Keep in mind that this isn’t something that you should be saving money off because it’s basically one of the fundaments of your entire marketing campaign. A helpful tip in this particular regard would be to create a few articles which are relevant to your particular geographical area. Google loves content which makes it completely obvious where it actually applies to. So, you can give Google a helping hand and discuss your local area of expertise.

Your content has to be engaging and compelling. It has to achieve two things – to get people to visit you because of what you have to say and to get people to purchase what you want to sell. Both are achieved only through the content you are going to provide and the manner you convey the message you want to get through. It’s incredibly important to identify the specifications of your particular audience and use the relevant language to communicate. For instance, if you target 18-25 years old teenage boys you might want to use some of the common slang they might use. This would provide them with a certain sense of security and integration. Of course, if your audience is 55-65 years old academics, you might want to use rather polished content.


1. Start Growing your internet list

If you have an email list of the customers that you already have, you are already in possession of one of the most important marketing tools out there. This is much like gold in the hands of the capable marketer and it’s without a doubt amongst the best ways to properly enhance the marketing campaign for your small business. However, if you are looking for ways to properly promote your enterprise, then you are definitely going to need something much more than an email of existing companies. You would need something far more effective and suitable for engaged as well as targeted traffic.

There are a lot of things that could be said about growing your email list but the truth is incredibly straightforward – you have to keep things simple. You should just provide some sort of an incentive to your viewers to subscribe or provide you their emails – perhaps a checklist or a coupon. You may also consider giving away an eBook which is specific to your market and field.

Keep in mind that you have to focus on providing long-term value for your customers. With this in mind, offering 20% off something might seem like absolutely nothing in the overall scheme of the cycle of your customer. If you provide him with a permanent 20% discount – that’s another story. However, this is rather limiting and is definitely going to decrease your profits. The key trick here is to make a proper assessment of what you offer as an incentive and what you receive in return. The latter should never provide less value than the former unless you want to start throwing cash away.


Days 14-27: Technicalities and Analytics

Now, this particular period is rather tricky because you are going to start getting into deeper waters which could be quite tricky. This is the time when you hard focus SEO. The first thing you might want to ask is why SEO? Well, it’s pretty simple – almost half of the Internet traffic comes from search engines and if you manage to optimize your website so it appears on the first page, you are definitely going to be good to go.

However, quite often this requires a lot more actions than talking. When looking at the way to properly market your small business on the Internet, you must definitely consider the search engine optimization. Week 3 and week 4 and anything more than that should be spent on mastering the most important SEO steps. SEO is going to passively increase your revenues because the higher you appear up the search engine ladder, the more traffic you are going to get. Of course, our main designation and intention is to get you up to the top position. This is mainly due to the fact that there is a staggering and significant difference between the traffic that’s driven to the first result and everything underneath it.

1. NAP( Name, Address, Phone number)

One of the best ways to acquire higher conversions is to keep things fairly simple. Asking for an email, address or phone is definitely going to provide you with tons of additional opportunities.

2. Onsite Optimization

There are quite a few things that Google is going to take into thorough consideration when it comes to SEO but the title tags and meta descriptions are amongst the most important ones of them. Now, if your primary keyword is not included in your domain name, you should try to make sure that it is in the meta description and in your meta titles. This is going to help Google understand whether you are capable of being moved forward or no.

Keyword usage has also changed significantly throughout the last few years. Back at the time picking an exact-match domain name and stuffing it with key-word flooded content used to work quite well. However, the times have shifted considerably and now user experience is all that matters. At least that’s what Google is putting the emphasis on. After the last few animal updates of the search engine algorithm in Google, SEO has become a lot harder than it used to be. Of course, there is nothing impossible about it and even you can manage doing it if you are capable of spending some time and coming up with relevant content.

The overall readability of the text is also part of the onsite SEO. You have to make sure that you use enough title tags and also that your text is thoroughly readable. The readability of your text is determined on the size of the paragraphs. Generally, you want to make sure that you do not create a wall of text. You want to ensure that you use H1, H2 and H3 tags and distribute them evenly throughout the entire content.

3. Analytics

This is what’s going to provide you with all the necessary information regarding your performance. Analytics are going to help you determine whether you are moving in the right direction or you are stuck at one place. Even worse, you might implement some bad practices which could potentially devastate your website without actually knowing that they are malicious. Comprehensive analytics are capable of picking up with this on time so that you wouldn’t jeopardize anything.


Repeat it All Over Again

Sure, following all the steps which we listed above is definitely going to get you proper rankings and an increased traffic of targeted customers. However, you want to make sure that this particular 27-day online marketing course is repeated in time. SEO is not an one-off deal and a way to make some quick cash. SEO is a sustainable digital marketing endeavor which is capable of netting you a significant amount of profits. However, the results are going to kick in after a few months.

In any case, once you start getting results, you should consider conducting brief and non-invasive surveys which would provide you with the overall opinion of your community about the services that you provide. It’s also highly advisable that you ask the most important and relevant questions. You should also make sure that the answers you are looking for are as brief as possible. A simple Yes/No survey would suffice in some certain situations. In any case, conducting the proper research on your existing customers as well as targeting the newcomers is incredibly beneficial. Furthermore, keep in mind that if your local presence is growing then certainly so is your website and online presence as well. It’s inevitable.

So, basically that’s the 27-day online marketing plan that we had in mind. Following this is certainly going to be fruitful but for more prominent and definitive results you might want to rinse and repeat this occasionally. There is no uniform approach to success. Regardless of what is it that you are doing, proper marketing requires time, effort and professionalism. Of course, a lot of the things are manageable on your own and you really don’t need to call an expert to handle them for you.


The truth is that every small business could use every trick in the books in order to strengthen its position on the market. We live in an incredibly fast-paced economic environment and staying on top of trends is an absolute necessity if you are to succeed. One of the things that you would need to take into thorough consideration when it comes to business development is your marketing strategy. Long gone are the days of conventional advertising.

Online marketing is here and it’s definitely here to stay. However, a lot of people tend to believe that it would take a significant amount of time for you to conduct a properly executed digital marketing campaign. While this might be true, we are here to provide you with a great schedule for you to use in order to conduct a full blown and highly effective 27-day digital marketing plan.

The truth is that small business owners are particularly exceptional at the things they do. From delivering unrivaled customer satisfaction and creating truly amazing products, small business owners are definitely aware of how to properly thrive in the environment. However, if experience is any criteria, there is a particular downfall which is rather uniform in these circles – marketing. It seems like small business owners are completely incapable of recognizing the importance that marketing has for their enterprises. This particular misjudgment could just as well be the main difference between reaching out to hundreds of thousands of visitors and lacking them completely. By failing to account for the huge potential that online marketing has, you wouldn’t be able to effectively capitalize on the potential opportunities that it has to offer.

Viewing every single customer as a lifetime value is paramount and you mustn’t look at your clients as a one-time deal. Even though it may sound a bit obvious, if you fail to deliver the prominent and effective online marketing you can actually slice your customer value significantly by thousands of dollars.

With this in mind, we are going to provide you with an easy to follow 27-day process which could be developed in order to skyrocket the presence of your small business. This is going to help you generat thousands of dollars every single month afterwards. So, without wasting any additional time, let’s take a look at what we have in mind.

Days 1-7: Preparations

If you are serious enough about the development of your business, you have probably tried some tiny little bits of online marketing. Maybe you’ve tried to incorporate an Ad campaign on Facebook? Or maybe you’ve spend some of the money you’ve earned on learning how to actually master Google AdWords? Well, while all of the above could be incredibly effective and highly prominent, they can be also rather costly. Furthermore, they are far more complicated to implement than what you may think. This is what brings us to our initial point – simplicity. Keeping things from becoming overly complicated is definitely the key to success, especially so when we talk about digital marketing.

1.

Create your own and personalized online space

Quite a lot of small business owners are thoroughly neglecting their own online space. They tend to view it as an unnecessary expense or something like an indulgence. This is, however, as far away from the truth as it’s possible.

The fact is that a professionally tailored company website, a page on Facebook, a profile on Twitter or LinkedIn is capable of creating effective online space. This way you would provide your customers with a proper chance of interacting with you and your brand. This way they can share their thoughts, recommendations and even complaints. This way they can share your own business with all of their friends and colleagues and carry the marketing for you.

This is why the first seven days of the marketing plan have to be spent on your website. Make sure that it’s at least as good as the ones of your competitors even though it’s highly recommended to walk the extra mile and make it even better. This is going to set you apart from them and make you look as if you are putting a lot more effort towards distributing your business to the customer which is paramount.

Think of it this way – you want to make sure that you provide the exact same online experience as your offline one. You need to make sure that the customers who come to your facilities would be just as satisfied if they visited your website instead.

Once you are through with your website and you have revamped or designed it from scratch, you want to focus on at least one or two social media profiles. Facebook is generally a great way to start. However, different social media such as Twitter, Facebook, LinkedIn, Instagram as well as Pinterest all have different focuses and advantages that stem from them. You need to conduct a brief research and determine those who are appropriate for your particular business.

Generating local potential leads is also a thing that you might want to consider doing at this time. Spend some time following local people and interact with them. Get the word to mouth going and your website is going to steadily start catching up to speed.

Day 7-14: Start Creating Something Valuable

Content marketing is without a doubt something that a lot of people are talking about currently and that’s for a variety of good reasons – it’s effective and it’s relevant. You should spend the second week of the 27 days creating content that your customers are going to value highly. Keep in mind that the success of your marketing campaign is going to be based on providing your customers with all the value they need. If they have a question – you should be providing the answer, if they have a problem – you should be providing the solution and so on.

Furthermore, it’s absolutely crucial to make the content customer-oriented. One of the most commonly made mistakes amongst self-aware content marketers is that they start building content for SEO purposes which is oriented towards search engine recognition. This is a timed-out approach which is already out of date. You have to focus on the user experience and ensure that everything you offer is going to have added benefits for them.

However, not everyone can write content. If you are not cut for the job you should consider hiring someone who can. Keep in mind that this isn’t something that you should be saving money off because it’s basically one of the fundaments of your entire marketing campaign. A helpful tip in this particular regard would be to create a few articles which are relevant to your particular geographical area. Google loves content which makes it completely obvious where it actually applies to. So, you can give Google a helping hand and discuss your local area of expertise.

Your content has to be engaging and compelling. It has to achieve two things – to get people to visit you because of what you have to say and to get people to purchase what you want to sell. Both are achieved only through the content you are going to provide and the manner you convey the message you want to get through. It’s incredibly important to identify the specifications of your particular audience and use the relevant language to communicate. For instance, if you target 18-25 years old teenage boys you might want to use some of the common slang they might use. This would provide them with a certain sense of security and integration. Of course, if your audience is 55-65 years old academics, you might want to use rather polished content.

1. Start Growing your internet list

If you have an email list of the customers that you already have, you are already in possession of one of the most important marketing tools out there. This is much like gold in the hands of the capable marketer and it’s without a doubt amongst the best ways to properly enhance the marketing campaign for your small business. However, if you are looking for ways to properly promote your enterprise, then you are definitely going to need something much more than an email of existing companies. You would need something far more effective and suitable for engaged as well as targeted traffic.

There are a lot of things that could be said about growing your email list but the truth is incredibly straightforward – you have to keep things simple. You should just provide some sort of an incentive to your viewers to subscribe or provide you their emails – perhaps a checklist or a coupon. You may also consider giving away an eBook which is specific to your market and field.

Keep in mind that you have to focus on providing long-term value for your customers. With this in mind, offering 20% off something might seem like absolutely nothing in the overall scheme of the cycle of your customer. If you provide him with a permanent 20% discount – that’s another story. However, this is rather limiting and is definitely going to decrease your profits. The key trick here is to make a proper assessment of what you offer as an incentive and what you receive in return. The latter should never provide less value than the former unless you want to start throwing cash away.

Days 14-27: Technicalities and Analytics

Now, this particular period is rather tricky because you are going to start getting into deeper waters which could be quite tricky. This is the time when you hard focus SEO. The first thing you might want to ask is why SEO? Well, it’s pretty simple – almost half of the Internet traffic comes from search engines and if you manage to optimize your website so it appears on the first page, you are definitely going to be good to go.

However, quite often this requires a lot more actions than talking. When looking at the way to properly market your small business on the Internet, you must definitely consider the search engine optimization. Week 3 and week 4 and anything more than that should be spent on mastering the most important SEO steps. SEO is going to passively increase your revenues because the higher you appear up the search engine ladder, the more traffic you are going to get. Of course, our main designation and intention is to get you up to the top position. This is mainly due to the fact that there is a staggering and significant difference between the traffic that’s driven to the first result and everything underneath it.

1. NAP( Name, Address, Phone number)

One of the best ways to acquire higher conversions is to keep things fairly simple. Asking for an email, address or phone is definitely going to provide you with tons of additional opportunities.

2. Onsite Optimization

There are quite a few things that Google is going to take into thorough consideration when it comes to SEO but the title tags and meta descriptions are amongst the most important ones of them. Now, if your primary keyword is not included in your domain name, you should try to make sure that it is in the meta description and in your meta titles. This is going to help Google understand whether you are capable of being moved forward or no.

Keyword usage has also changed significantly throughout the last few years. Back at the time picking an exact-match domain name and stuffing it with key-word flooded content used to work quite well. However, the times have shifted considerably and now user experience is all that matters. At least that’s what Google is putting the emphasis on. After the last few animal updates of the search engine algorithm in Google, SEO has become a lot harder than it used to be. Of course, there is nothing impossible about it and even you can manage doing it if you are capable of spending some time and coming up with relevant content.

The overall readability of the text is also part of the onsite SEO. You have to make sure that you use enough title tags and also that your text is thoroughly readable. The readability of your text is determined on the size of the paragraphs. Generally, you want to make sure that you do not create a wall of text. You want to ensure that you use H1, H2 and H3 tags and distribute them evenly throughout the entire content.

3. Analytics

This is what’s going to provide you with all the necessary information regarding your performance. Analytics are going to help you determine whether you are moving in the right direction or you are stuck at one place. Even worse, you might implement some bad practices which could potentially devastate your website without actually knowing that they are malicious. Comprehensive analytics are capable of picking up with this on time so that you wouldn’t jeopardize anything.

Repeat it All Over Again

Sure, following all the steps which we listed above is definitely going to get you proper rankings and an increased traffic of targeted customers. However, you want to make sure that this particular 27-day online marketing course is repeated in time. SEO is not an one-off deal and a way to make some quick cash. SEO is a sustainable digital marketing endeavor which is capable of netting you a significant amount of profits. However, the results are going to kick in after a few months.

In any case, once you start getting results, you should consider conducting brief and non-invasive surveys which would provide you with the overall opinion of your community about the services that you provide. It’s also highly advisable that you ask the most important and relevant questions. You should also make sure that the answers you are looking for are as brief as possible. A simple Yes/No survey would suffice in some certain situations. In any case, conducting the proper research on your existing customers as well as targeting the newcomers is incredibly beneficial. Furthermore, keep in mind that if your local presence is growing then certainly so is your website and online presence as well. It’s inevitable.

So, basically that’s the 27-day online marketing plan that we had in mind. Following this is certainly going to be fruitful but for more prominent and definitive results you might want to rinse and repeat this occasionally. There is no uniform approach to success. Regardless of what is it that you are doing, proper marketing requires time, effort and professionalism. Of course, a lot of the things are manageable on your own and you really don’t need to call an expert to handle them for you.

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