on 19 June 19
The invention of mobile has brought drastic changes in our lives over the few decades. It has undoubtedly made life easier and at the same time difficult when it comes to keeping up with its pace, in the business scenario. As it has metamorphosed user behaviour, businesses are having tough time unlearning their conventional tactics to woo the customers. You can make the most out of this situation by keeping track on the current trends of mobile users. We bring you 5 such key changes:
Increase in mobile moments of consumers
As people are more glued to their mobiles than ever before, they seek all sorts of information regarding companies, their products and other relevant information via their handsets while they are on the go. It poses real challenges to businesses, as it depicts urgency on the part of consumers and businesses must get ready to suffice this mood of consumers. They must work on gathering real time data to understand consumers and their needs even better. Thus they can serve them efficiently and win over their loyalty.
Ubiquity of mobile apps
Mobile users have discovered the ease of using mobile apps with intricate designs giving them seamless experience making them switch from browsers to app. Retailers must tap this opportunity and craft their own app to deliver users information about rewards and offers. They can generate real ROI by keeping mobile in the centre of their strategy. By capturing real time data of consumers retailers can send personalized offers to customers and realize conversion. For example, when customers are in the vicinity of a store, if a ‘today only’ offer reflects on their app it can highly influence their behaviour and buying decision.
Rise in mobile business transactions
There is sudden surge in the number of consumers completing business transactions via mobile devices. It indicates that if your firm is not ready for this change and you do not offer your customers the ease to perform these actions then your ultimate goal is bound to suffer. Therefore, designing loyalty rewards program for mobile users could help you on gaining customer loyalty.
Smartphone and phablet users are on the rise
With the significant rise in smartphone and phablet users it is high time you check your website design whether it is ready for multiple devices. Having either a responsive website design or a separate mobile website is highly recommended to cater to the needs of the consumer base which is too large to be ignored.
Transition from desktop-centric to mobile-centric world
As search engines are facing more traffic from mobile users than desktop users it is getting trickier for businesses to keep up with the trend. First and the foremost need is redesigning their website to meet with mobile users expectations. If their site takes longer to load in a mobile device it is highly predictable they would switch to your competitors’ site. So customizing your site as per the time and need of potential buyers is need of the hour.
Hope this article gives you some insight on the current behaviour of digital consumers. Keeping these in mind manage your resources and get innovative to gain a competitive advantage.
Look for more expert information on Outsourcing Mobile Applikation Entwicklung Germany, Iphone Applikation and iPhone Apps Entwicklung Spezialist from the renowned author.
Share your perspective
Share your achievement or new finding or bring a new tech idea to life. Your IT community is waiting!