What is the Importance a Mobile Application for Your Business?

Over the last few years, a mobile application is very essential for many leading businesses across the globe in different ways. The smartphone users are increasing world-wide (expected to reach 1.75 billion by the end of 2014) means that more businesses will consider creating their own mobile apps in the coming days. Apps are the best way to keep your customers engaged with your business product and services. Several small organizations also have profited from developing mobile application for your business. However, if you want to grow your business today, then mobile apps are really necessary for each and every business.

Here are the top reasons why a company need a mobile application development for your business .

1. The World has Gone Mobile: Do you know where you can find customers easily? According to Pew Research, they are on their smart phones and tablets. And those smart connected devices continue to replace desktops and laptops. The customers are using their smartphones to find local businesses. Thus, just having a website is not enough anymore. Users are turning away from the desktop browsers and moving on mobile applications.

2. Be Visible to Customers at All Times: The research says, most of the users spends more than two hours a day on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being in the way can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.

3. Strengthen Your Brand Image: A business mobile application can greatly contribute to your brand awareness. This can have an indirect impact on the performance and future prospects of your business.

4. Increase Customer Engagement: A staggering 83% of all smartphone users begin their day by looking at their smartphones and using different apps. The level of engagement mobile apps receive is several times higher than the normal websites. With an intelligently developed and designed mobile app you can take benefit of this opportunity.

5. Mobile Apps Are Very Convenient For Customers: Mobile applications are easier to use than websites. Apps are usually designed with primary focus on usability. The benefits are even greater when businesses decide to develop a custom mobile app that allow more flexibility and can address specific customer needs. Once installed business application, then your customers reach your support team, your products or services and then purchase there easily without any headache after selecting the payment options. The professionalism you show will increase trust and recognition by your targeted audience through your app.

6. Prepare Now For the Future: Apart from smartphones and mobile apps, the mobile era has given way to innovations like the Google Glass and smart watch. Things are only going forward from here. Having a mobile app now would prepare you for the future enhancements that are going to be built on this platform. Investing in a mobile app today would place you in a much stronger position to benefit from future technologies as well.

7. Boost Your Website Traffic: Apple’s app store and Google Play receive millions of hits every day. If your app is properly optimized for the app store, not only can you attract more downloads, but also route highly targeted traffic to your website and get backlinks from high authority pages.

8. Create Advanced Social Media Marketing Strategies: Social networking is deeply connected with smartphones. Mobile apps are inherently ideal platforms to involve social circles of the users through different featuresand options. With your own mobile app, you’ll be able to drive much higher social media engagement and achieve different business objectives through it.