Gamification is taking the app world by a storm. Just every other dating app or enterprise app is going for gamification improvisations in their mobile application. Yes, we understand that it does not show the direct results on the ROI, but just so you know it has an indirect effect on the ROI.
The key is customer engagement which is very high when gamification techniques are integrated. It makes the user hooked onto the activities as it asks for a sense of achievement. More companies and institutions are adopting the method of gamificaiton in their web applications.
1. Collection of Customer Data
Many businesses are gaining this benefit of including the gamification technique in their mobile apps – in context of their customers and also their employees. Gamification features demands users to log in with information where social media logins are much popular method of login as it is less time consuming. This avails the data about the customer. Moreover, gamification also tells about the customer behavior if the mobile development expert has integrated a tracking tools for the gamification analytics as the part of the product.
Gamification avails clicks, point, badges or achievements which generates a lot of data on customer behavior or user interaction with the application. This data can be very useful for your business. Many enterprise games have successfully helped in optimizing the employees’ performance with the use of badges as it provides with the competitive spirit.
2. Good for Educational Methods
Gamification has indeed helped the education field by making reading and learning interesting. It has revolutionized the methods of teaching and understanding. If you have heard of elearning, of course you have, then Gamification has a very significant contribution to the elearning today.
It is being said that it drives motivation and also keeps the user engaged with the application. It is empowering institutions and organization to spread awareness with minimum efforts and investments.
3. Relevance Among Target Audience
When you introduce a new interesting and interactive feature, your customer feel elated with curiosity. And especially if it something like gamification, as it triggers a competitive feeling and drives the users to pursue the process of learning or using. It offers amazing and very engaging user experiences. The target audience needs identifies your brand or the entity as someone offering them with the latest experiences. This of course helps you stand out in competition and thrive to build an effective brand image. Customer engagement is hugely triggered with the help of gamification techniques.
- The market growth of gamification is expected to reach the $1,707 billion in 2015 and the 5,500 billion in 2018. The biggest market in expected to be the North America, followed by Europe.
(Information Source: www.elearningindustry.com )
- 53% of technology stakeholders said that by 2020, the use of gamification will be widespread.
(Information Source: Pew Research Center’s Internet & American Life Project and Elon University’s Imagining the Internet Center )
- The worldwide gamification market will grow from $242 million in 2012 to $2.8 billion in 2016
(Information Source: M2 Research Shows Enterprise Demand Skyrocketing for Gamification)