The path from conceptualization to realization is not easy at all. It is filled with potholes, and lows that you have to be prepared for. If you are thinking of starting an app business, good, because there are a thousand other people doing this at the same time which you think - How am I going to make my business stand out? Launching an app is not the final thing; you need to know how to market it. Here is a guide that would help you with this.
Why is the marketing part of app business so important?
According to June 2016 statistics, the number of apps available in leading app stores on a global level is 2.2 million apps. A mobile user spends, on an average, 3.6 hours a day on his tablet, smartphone, wearable or tablet computer, providing beyond doubt that mobile app penetration has permeated the market to astounding levels.
Right from weight loss apps to gaming apps, educational, sports and more, you have no limit to the amount of apps available in the market. The app store had a mere 800 apps in its store in June 2008.
Come June 2015, and they had a whopping 1.5 million apps in their store. Research also revealed that apps once downloaded were not used more than once in 6 months. You are about to compete in such a market. So are you ready for it?
Know your market
One of the key components in launching your own app business is data. Collect data from all relevant sources to know the pulse of the market. The fact that mobile devices media consumption is at its highest when compared to desktop and other connected devices is open to all. But there is more to it. For example, prior to iPad launch in 2010, you can see that there were only a few apps in the App store when compared to Android apps. Once iPad was released as a small portable computer, things changed drastically.
Your first platform
You can sell your app through three different ways: App store, Google and Windows Store. If you are looking to strike it rich from the word go, then you can try App store because the ratio of App store purchase to Google Play is 8:1. However, if you are targeting for the maximum number of downloads, then tap Android. The best thing about Windows is that your app will function on tablets, and computers. Unfortunately, there aren’t many ad networks that support Windows. So you’ve really got to weigh your pros and cons when choosing the first platform.
The app should be designed perfectly
As you are designing for small screens, the ultimate output should be perfect, but not cluttered. It should have big buttons, easy to ready fonts, easy to click with excellent graphics. The app should be tested so it would work flawlessly on different screen sizes.
Client retention tricks
The tricky part of course, be all about retaining your client. With the plethora of options open your user, it is not that easy. So if monetization is on the cards then make sure your app doesn’t irritate them with too many ads when you are releasing a free app. For in-app purchases, make sure you include the fact in the app description pages.
Marketing the app
In the app development business, the way you market your app makes all the difference. Services like would be the perfect platform to promote your app. You can create brand awareness and generate a buzz and even enjoy long term potential downloads with such services. They would also help you target a large number of potential customers and help you get better coverage.
Get a stunning press release made
Hire professional copywriters to create press release about your app, highlighting its best features and attributes. It should be impressive, motivational and highly information. By reading the press release, the user should know what your app is all about.
Make instructional voice demos about your app’s features and post them on platforms like YouTube, Huffington Post, Yahoo, AOL, Vizio, Tivo and other channels to make your app stand out from among the crowd.
The best app store description
Descriptions, when written accurately, honestly and precisely always attract. For this purpose, you can hire professional copywriters to generate unique content that the features and benefits of your app. Ultimately, the description should call attention and create a long lasting impression.
While monetizing your app
There are three ways in which you can make money from your app, and you need to decide which one to go for:
One, would, of course, be to sell it off as a paid app,
Second, would be to rent out ad space and
option would be to incorporate in-app purchases after providing certain features for free.
You can also have two versions of the same app - one professional and the other free version. The free version functions as a catalyst to boost sales.
Remember - When you opt to release a paid version of the app, make sure there are no ads, and when you create a free app, be sure to focus on in-app purchases. Putting in ads for a paid app is like signing your own death warrant.
Paid Advertising helps
During the launch week, you can plan for some paid advertising strategies. It is bound to because Google algorithm’s freshness update would definitely bring some organic searches and this, combined with paid advertising would be really good.