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How to Use PPC to Your Advantage

Published on 29 September 16
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How to Use PPC to Your Advantage - Image 1
Many websites and webmasters today make use of PPC or Pay-Per-Click marketing within their websites.

What is Pay-Per-Click Marketing?

PPC is a type of internet marketing strategy that is used to make money from advertisers who pay a fee every time one of their ads are clicked within a webmaster's site.

In a nutshell making use of PPC is buying visitors for your site instead of trying to earn them organically.

The most popular option of PPC is Search engine advertising, which allows advertising companies to bid for placement of ads within a search engine’s sponsored links.

The way that this works is quite simple actually when a visitor searches for a certain keyword the search engine will promote a company’s ad that is related to the visitor’s keyword. This will then, of course, create much more unique visits to the company’s websites.

It is important to realize that with Search engine advertising, you will pay for every visitor that clicks on your ad, but you can then potential earn a lot more money from those visitors.

For example, if a visitor clicks on your ad you will pay the search engine x amount, however, if there are a lot of visitors viewing your site, you can earn up to if not more than 100X of the amount you pay for ads.

The quickest and easiest way to setup a PPC within your website is to make use of a ppc agency.

What other forms of PPC can you find?

Search engine advertising is not the only type of Pay-Per-Click marketing strategy out on the internet.

You can choose to use Google AdWords.
How to Use PPC to Your Advantage - Image 2
Google AdWords

Most people will know or would have heard of Google AdWords as it is the most popular form of PPC strategy available for common use. Another reason would be due to the fact that Google is the world’s leading internet search engine.

Unlike search engine advertising, Google AdWords does not cost the webmaster money to place the ads, however, the ads that are being placed on the webmaster's site are not the websites own ads but rather ones from other companies that have paid Google to place their ads on webmasters sites.

The way you earn money from Google AdWords is by having your visitors click on the ads within your site. This, of course, means that you would have to have a decent number of visitors a day for Google AdWords to become profitable.

Why not combine both these PPC strategies?

If you really want to supercharge your websites and make lots of money, there is nothing stopping you from utilizing both the search engine advertising and Google AdWords.

The way you would work this plan would be to pay for advertising within the search engine, which will in return boost a number of daily visitors your website will receive.

This will then allow the Google AdWords to become successful and with every visitor that clicks on an ad, you will begin to make money.

Remember the aim of PPC marketing is to increase the amount of traffic you receive to boost the profit your site makes.
How to Use PPC to Your Advantage - Image 1

Many websites and webmasters today make use of PPC or Pay-Per-Click marketing within their websites.

What is Pay-Per-Click Marketing?

PPC is a type of internet marketing strategy that is used to make money from advertisers who pay a fee every time one of their ads are clicked within a webmaster's site.

In a nutshell making use of PPC is buying visitors for your site instead of trying to earn them organically.

The most popular option of PPC is Search engine advertising, which allows advertising companies to bid for placement of ads within a search engine’s sponsored links.

The way that this works is quite simple actually when a visitor searches for a certain keyword the search engine will promote a company’s ad that is related to the visitor’s keyword. This will then, of course, create much more unique visits to the company’s websites.

It is important to realize that with Search engine advertising, you will pay for every visitor that clicks on your ad, but you can then potential earn a lot more money from those visitors.

For example, if a visitor clicks on your ad you will pay the search engine x amount, however, if there are a lot of visitors viewing your site, you can earn up to if not more than 100X of the amount you pay for ads.

The quickest and easiest way to setup a PPC within your website is to make use of a ppc agency.

What other forms of PPC can you find?

Search engine advertising is not the only type of Pay-Per-Click marketing strategy out on the internet.

You can choose to use Google AdWords.

How to Use PPC to Your Advantage - Image 2

Google AdWords

Most people will know or would have heard of Google AdWords as it is the most popular form of PPC strategy available for common use. Another reason would be due to the fact that Google is the world’s leading internet search engine.

Unlike search engine advertising, Google AdWords does not cost the webmaster money to place the ads, however, the ads that are being placed on the webmaster's site are not the websites own ads but rather ones from other companies that have paid Google to place their ads on webmasters sites.

The way you earn money from Google AdWords is by having your visitors click on the ads within your site. This, of course, means that you would have to have a decent number of visitors a day for Google AdWords to become profitable.

Why not combine both these PPC strategies?

If you really want to supercharge your websites and make lots of money, there is nothing stopping you from utilizing both the search engine advertising and Google AdWords.

The way you would work this plan would be to pay for advertising within the search engine, which will in return boost a number of daily visitors your website will receive.

This will then allow the Google AdWords to become successful and with every visitor that clicks on an ad, you will begin to make money.

Remember the aim of PPC marketing is to increase the amount of traffic you receive to boost the profit your site makes.

This blog is listed under Development & Implementations , Digital Media & Games and E-Commerce Community

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