As the figure of mobile users continue to rise, a report has estimated that their numbers will reach a whopping 4.77 billion by the year 2017. As their figure continues to escalate, the importance of a mobile website is burgeoning gradually. There are various reasons that make it all more important for organizations to optimize their websites for mobile devices. Let us take a look:
UX
It has become important to uplift yourself in an environment that is characterized with absolute competition. Customers would tend to prefer websites that are more user friendly and provide an engaging user experience. In short, you need to develop a website that is able to catch the eye of the users and make them fall in love with it. It would be detrimental for the growth of the company if the users are not provided with smooth experience in the absence of a mobile optimized website. Moreover, it would drift your users away from your website if they do not come across a simple and yet captivating UX. Instead you need to focus on bestowing an experience that is useful, desirable, usable, and easily accessible to the users.
A study found out that 88% online customers are less likely to return to a website after coming across a bad experience. Consequently, if you want to engage your users to the greatest extent, it would be highly beneficial if you focus on providing a UX that is captivating to its core.
Google Prefers Mobile Websites
In recent years, Google has been favoring mobile friendliness in its search engine results page (SERP) ranking. But what is this SERP? TechTarget defines it as follows:
A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query. Each listing includes the linked Web page title, the linked page URL (Uniform Resource Locator), a brief description of the page content and, in some cases, links to points of interest within the website.
Here, you would tend to benefit in the long run by optimizing your website for mobile if you want additional preference by the tech giant. This is one of the first advice that a
web application development company would give you in the first run.
Traffic through Social Media
As nearly 80% of social media usage time is spent on mobile devices, it makes it altogether more important for your business to make your website optimized if you want social media referrals for your website.
As much as mobile applications are necessary in the present digital ecosphere, so are the websites optimized for mobile. If you’re looking for mobile development solutions, you can get in touch with a web and
mobile application development company
Kristy
Rightly said, organization should focus on mobile web and mobile apps to continuously engage with their audience otherwise they will loose to competition.