The Development Rule Book Says Content before Web Design
Connecting with your audience through a website in the first go is challenging. And this is where the content plays a vital role. It is that one element in the website that launches the connection with your users and establishes a comprehension of your brand.
Why do we say content first is because it leads to good design decision making. You can then prepare the look and feel that comes from the words that your brand is about. The message can be represented in a more organized fashion.
It is important that documenting is done considering user flow, navigation factors, visitor gateways, CTA’s etc. This is generally done after the graphic design is prepared, but this forces the content to match the design whereas it should be the other way around.
Taking Content first gives you a path and approach for a web design and you avoid waste time and resources, meeting the project deadlines in time.
So many ask who reads content? Yes, it is true. The world is full of lazy readers and there is so much content floating online. So you see that you are facing a big challenge. So you need to find a balance between the content and design in order to offer the best user experience.
The approach must give equal important to design and content. Do not forget to use elements like navigation, SEO and call to actions. And focus on user behavior and visitor paths. It is important that you weave the elements of design with the home page and the other pages, consistency must come across. Going step by step shall let you strike this balance.
Content and Design go hand in hand like a music and lyrics. You have to alter your content (retaining the message) based on design at times. I read that Amazon before building any product writes a internal press release first, if the pr copy is appealing and can't convey the benefits they don't proceed with the development of the product (Ref: https://www.quora.com/Amazon-company-What-is-Amazons-approach-to-product-development-and-product-management)