As the Web transitions into a heavily visually-oriented marketplace, the inclination to tell stories with images, rather than text, is more compelling. Nowhere is this more apparent than on the image-oriented social network Pinterest.
Pinterest now has more than 70 million users, according to a new study from a French research firm, and growth outside the US is a big reason. Nearly half (45 percent) of new users on Pinterest in June registered from outside of the United States. The first two international markets that Pinterest targets is the UK and France. In England, the network has even set up a Pinterest welcome UK page as a start to its growth ambitions.
Companies seeking to grow markets should note this Pinterest expansion. How can businesses work to upload pins, pop its competitors and enhance marketing? Here are five ways to use Pinterest as a marketing tool for content marketing strategies.
1. Share Content
Social networks help companies distribute content all over the Web. Diverse businesses, such as product manufacturers, educational organizations and social agencies, help share and promote content on Twitter, Facebook, Google +, YouTube, Pinterest, Scribd and many other social sites. Using keywords to market your content on the Internet is essential. Visit the growing digital marketing and SEO agency iAcquire.com's Pinterest page to mimic Pinterest pinning strategies for businesses.
2. Promote Infographics
Because of the inherent visual nature of Pinterest, infographics - data aesthetically represented as a graphic - are popular pins. No doubt various pinned infographics pertain to your industry and serve as a valuable resource. Use keyword search to locate relevant infographics, and then pull out nuggets of information to kick-start content creation for your company blog. Your blog will be more readable and shareable.
3. Be Inspired
Delegate a member of your team to be your Pinterest point person and evangelist. This person is responsible for conceptualizing ideas gleaned from inspiring images and pinboards found on Pinterest. Search different categories for organic, creative pins that can boost your own company's online marketing efforts, including sweepstakes and contests. Check the most popular pins of the day, or research how companies, such as Sephora and Nordstrom, are successfully using Pinterest to market products and online shopping.
4. Experiment & Track
Pinterest is an ideal digital social space for experimenting with the creation of new pages, categories and pins. Rely on different tools to track your content and see what users are re-pinning. If your company learns that pinning images from your company product assembly is enormously popular, then set up an ongoing series of content ideas revolving around these Pinterest images.
5. Pin Trends
If your team pins images on Pinterest that are relevant, current and trending on the web, users are more likely to re-pin them. In a nutshell, try to pin stories that are buzzing on the Web. By staying timely with your pins, you'll experience increased traffic flow that will positively impact your social presence. Create custom pins to tell different angles of a story or idea. You'll engage more users and attract potential customers, which bolster your company's online brand.
Pinterest isn't a good social networking fit for every company on the planet, but for businesses invested in online marketing for driving sales, it's a win-win. The sheer variety of image-driven content on Pinterest will keep the marketing ideas flowing constantly.
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