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Why Small Shops Should Go Online?

Published on 18 October 16

Are you one of those shop owners who thinks that because you are small, it does not make sense to go online or have an eCommerce platform? Then you haven’t yet understood the advantages of going online as a small business.

It is not important to be a big online store or an eCommerce platform like Amazon or Flipkart, if you are a business that involves a considerate number of customer bass, than you must go online. As online is the future of your business. Here, when we say customer base, we mean if you are a B2C setup, you can definitely think of going online.
Why Small Shops Should Go Online? - Image 1

First Reason: Home Delivery

Today, everyone likes to purchase with a click these days. If you are a local brand, then cater to your audience, by availing them online placement of orders. Home Deliveries are always very convenient for groceries, medicines or household products. And because you are around your customers, services can be provided in a better manner with faster delivery options and Cash on Delivery facilities.

Second Reason: Increase in Sales

When you go online as a small brand, your brand image is automatically elated. And because you are local, you can achieve a monopoly over the market. Be the first one to go online. With the online shopping, product suggestions always influence buyer’s decisions and because the products are delivered at home, much hassle is removed. So the customer is not hesitant to buy more. Upselling and cross selling online is much easier than at the physical store.

Third Reason: Improved Services

Even if you are small store, it does not matter. Service is still a priority where even your local customers would love to be treated. With the online portal of your shop, you can suggest and recommend products, revert to queries or issues in products etc. Also, you can build a brand image that is locally rewarded and respected. You can offer home delivery of services, online wallet system or even loyalty points systems. Also, gamification techniques as suggested by eCommerce development experts can help in creating a very attractive eCommerce platform. As a small business, you can always give back more to the community and offer better services.

Fourth Reason: Accessibility to Product Diversity

With perishable products or daily use products, many customers are not very aware of the diverse options available to them. Like a super market display, an eCommerce platform offers an even more detailed display of diverse range of products that you can offer to your target audience. This way you also tell them about the available alternative and help them in taking their buying decisions.

Ask a Ecommerce Development Specialist to create an webshop for your physical store now! Don’t wait up, you could be the next to rule your market and shine in your community.

This blog is listed under E-Commerce Community

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  1. 19 October 16

    The availability of e-commerce tools and the adoption of online shopping in the local community are also good driving factors for the small shop owners to turn towards e-commerce as an option to increase their sales and revenue.

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