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Effective SEO Techniques that Work In 2016

Published on 22 October 16
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In case you're similar to most organizations, you're presumably doing SEO off-base. Also, the more regrettable part is you won't not know it.

SEO has changed significantly in the most recent couple of years. Systems that would get you page one rankings in 2012 not just don't work any longer, they may even hurt your site.

With a bunch of new changes, such as Google’s new Rank Brain algorithm, SEO Experts will continue evolving at an ever-faster pace in the next few years.

So what SEO techniques actually work in 2016? Read on to find out!

1. Improve Engagement to Improve Rankings:

What precisely is engagement? Basically, engagement is the capacity to hold a client's consideration. In SEO terms, it is a measure of the measure of time spent on a page.

There is solid confirmation to propose that Google is progressively considering engagement rate one of its top-positioning components. For instance, a study by SimilarWeb found a positive connection between's engagement measurements and inquiry rankings.

Another investigation of 1 million list items by Backlinko found a comparable connection between's bob rate and rankings.


Effective SEO Techniques that Work In 2016 - Image 1


This appears glaringly sufficiently evident from Google's point of view: if a client invests more energy in a page, it's probable since she found the page valuable. Since Google needs to convey the most ideal results to its clients, it makes sense that it would push destinations with solid engagement up the SERPs.

The question now is: in what manner would you be able to enhance your site's engagement?

Here are four strategies you can use with your current substance:

A) Use Better Formatting:

Great arranging can in a split second enhance your page's comprehensibility. This, thusly, can enhance your engagement rate. As indicated by an eye-following study by Nielsen, the accompanying three arranging strategies can build your substance coherence:


Shorter Passages: Limit every section to 2-3 sentences at most. It's alright to try and utilize one-sentence passages if essential.


Shorter Sentences: Longer sentences are difficult to take after onscreen. Whenever possible, break longer sentences into numerous shorter sentences.


Sub-Headers: People don't read on the web; they examine. To make examining less demanding, utilize a lot of sub-headers to guide perusers down a page.

B) Use bucket brigades:

"Can unit" is a copywriting strategy intended to keep perusers inspired by a page. It basically includes breaking a thought into various sentences and affixing them with a trigger word or expression, for example, "look," "here's the means by which," "now," and a colon.


Like this:


Effective SEO Techniques that Work In 2016 - Image 2

C) Use Images Throughout Your Content:

Counting pictures all through your substance is a capable strategy to build engagement. For one, pictures help you demonstrate a thought, not simply let it know. Besides, pictures help you break content into various segments.

For instance, investigate how Brian Dean from Backlinko utilizes pictures to demonstrate his perusers an illustration:

Effective SEO Techniques that Work In 2016 - Image 3

D) Write in The Inverted Pyramid Style:

If you went to journalism school, this would be familiar to you:

Effective SEO Techniques that Work In 2016 - Image 4


This is the inverted pyramid style of writing. It essentially means giving away the most valuable information right at the top of the article, and following it up with less important information.

When you want readers to actually read your site, it makes sense to give them what they want as soon as they land on a page.

2. Make Your Existing Pages Longer:

A 2012 study from serpIQ found a positive correlation between content length and search rankings.

Effective SEO Techniques that Work In 2016 - Image 5

These findings were corroborated by a recent study by Backlinko which concluded that the longer the content, the higher the likelihood of it rankings at the top of the SERPs.


Effective SEO Techniques that Work In 2016 - Image 6


However, writing 2,000+ words for every blog post is not everyone’s cup of tea. It is hard and time consuming. One alternative is to find pages that already do well on Google and add content to them. It is easier to take a page from 1,200 words to 2,000 words than to go from 0 to 2,000 words.


Here is how you can find these pages:


Log into your Google Webmaster dashboard and click on Search Analytics under Search Traffic in the sidebar:

Effective SEO Techniques that Work In 2016 - Image 7


On this page, check Position and select Pages:


Effective SEO Techniques that Work In 2016 - Image 8

3.Improve Site Speed

Route in 2010, Google reported that it would utilize site speed as a positioning element.

From that point forward, Google has reliably nagged the significance of site speed. It propelled the PageSpeed apparatus to help designers enhance site execution. At that point it propelled the Accelerated Mobile Pages Project to support speed on portable locales.

As of late, it propelled another apparatus called Think with Google to gage a site's portable kind disposition, which incorporates speed as a parameter.


Unmistakably, Google needs your site to load quick. Be that as it may, how quick? Shockingly, the correct meaning of "site speed" is interested in theory. As indicated by the studies done by Akamai and Gomez, about portion of web clients anticipate that a website will stack in 2 seconds or less. On the off chance that the site neglects to open in 3 seconds, there is a decent possibility they'll forsake it.


You ought to take a shot at your site's speed to inspire Google, as well as to expand transformations. For example, according to one review, 79% of web customers who experience difficulty with site execution say they won't come back to the website to purchase once more.


While enhancing site speed is a really huge point, here are three things you can do immediately to enhance page stack times:

Use browser caching:

Caching is the mechanism for temporarily storing web data such as HTML pages and images to reduce bandwidth usage.

If you’re on WordPress, enabling browser caching is as simple as installing a caching plugin like W3 Total Cache or WP Super Cache.

For non WordPress sites, browser caching is a little trickier. One quick way to do it is to change your .htaccess file. Follow the instructions here to learn how to do this.

4.Focus on Topics Instead of Keywords:

Effective SEO Techniques that Work In 2016 - Image 9


Google is evolving and so is its algorithm. Google’s objective now is to understand the intention of the users: what the expectation of the user is, what they are looking for, and more specifically, what search results would best help answer their query.

Plus, for an increasingly large number of queries (19.45% to be exact), Google shows rich results that include answers at the top of the results.


Effective SEO Techniques that Work In 2016 - Image 10


The bottom line is that in 2016, don’t expect your website to end up on the first page of Google simply by creating keyword-focused content.


Tom Anthony from Moz concludes, We need to stop looking at keywords and starting looking at queries.


In short, you must consider what the users are looking for rather than coming up with ways that users can phrase a sentence.

Here are 2 things you should consider:

A) Know your target audience
B) Organize content into themes 























In case you're similar to most organizations, you're presumably doing SEO off-base. Also, the more regrettable part is you won't not know it.

SEO has changed significantly in the most recent couple of years. Systems that would get you page one rankings in 2012 not just don't work any longer, they may even hurt your site.

With a bunch of new changes, such as Google’s new Rank Brain algorithm, SEO Experts will continue evolving at an ever-faster pace in the next few years.

So what SEO techniques actually work in 2016? Read on to find out!

1. Improve Engagement to Improve Rankings:

What precisely is engagement? Basically, engagement is the capacity to hold a client's consideration. In SEO terms, it is a measure of the measure of time spent on a page.

There is solid confirmation to propose that Google is progressively considering engagement rate one of its top-positioning components. For instance, a study by SimilarWeb found a positive connection between's engagement measurements and inquiry rankings.

Another investigation of 1 million list items by Backlinko found a comparable connection between's bob rate and rankings.

Effective SEO Techniques that Work In 2016 - Image 1


This appears glaringly sufficiently evident from Google's point of view: if a client invests more energy in a page, it's probable since she found the page valuable. Since Google needs to convey the most ideal results to its clients, it makes sense that it would push destinations with solid engagement up the SERPs.

The question now is: in what manner would you be able to enhance your site's engagement?

Here are four strategies you can use with your current substance:

A) Use Better Formatting:

Great arranging can in a split second enhance your page's comprehensibility. This, thusly, can enhance your engagement rate. As indicated by an eye-following study by Nielsen, the accompanying three arranging strategies can build your substance coherence:

Shorter Passages: Limit every section to 2-3 sentences at most. It's alright to try and utilize one-sentence passages if essential.

Shorter Sentences: Longer sentences are difficult to take after onscreen. Whenever possible, break longer sentences into numerous shorter sentences.

Sub-Headers: People don't read on the web; they examine. To make examining less demanding, utilize a lot of sub-headers to guide perusers down a page.

B) Use bucket brigades:

"Can unit" is a copywriting strategy intended to keep perusers inspired by a page. It basically includes breaking a thought into various sentences and affixing them with a trigger word or expression, for example, "look," "here's the means by which," "now," and a colon.

Like this:

Effective SEO Techniques that Work In 2016 - Image 2




C) Use Images Throughout Your Content:

Counting pictures all through your substance is a capable strategy to build engagement. For one, pictures help you demonstrate a thought, not simply let it know. Besides, pictures help you break content into various segments.

For instance, investigate how Brian Dean from Backlinko utilizes pictures to demonstrate his perusers an illustration:

Effective SEO Techniques that Work In 2016 - Image 3


D) Write in The Inverted Pyramid Style:

If you went to journalism school, this would be familiar to you:

Effective SEO Techniques that Work In 2016 - Image 4


This is the inverted pyramid style of writing. It essentially means giving away the most valuable information right at the top of the article, and following it up with less important information.

When you want readers to actually read your site, it makes sense to give them what they want as soon as they land on a page.

2. Make Your Existing Pages Longer:

A 2012 study from serpIQ found a positive correlation between content length and search rankings.

Effective SEO Techniques that Work In 2016 - Image 5


These findings were corroborated by a recent study by Backlinko which concluded that the longer the content, the higher the likelihood of it rankings at the top of the SERPs.

Effective SEO Techniques that Work In 2016 - Image 6


However, writing 2,000+ words for every blog post is not everyone’s cup of tea. It is hard and time consuming. One alternative is to find pages that already do well on Google and add content to them. It is easier to take a page from 1,200 words to 2,000 words than to go from 0 to 2,000 words.

Here is how you can find these pages:

Log into your Google Webmaster dashboard and click on Search Analytics under Search Traffic in the sidebar:

Effective SEO Techniques that Work In 2016 - Image 7


On this page, check Position and select Pages:

Effective SEO Techniques that Work In 2016 - Image 8




3.Improve Site Speed

Route in 2010, Google reported that it would utilize site speed as a positioning element.

From that point forward, Google has reliably nagged the significance of site speed. It propelled the PageSpeed apparatus to help designers enhance site execution. At that point it propelled the Accelerated Mobile Pages Project to support speed on portable locales.

As of late, it propelled another apparatus called Think with Google to gage a site's portable kind disposition, which incorporates speed as a parameter.

Unmistakably, Google needs your site to load quick. Be that as it may, how quick? Shockingly, the correct meaning of "site speed" is interested in theory. As indicated by the studies done by Akamai and Gomez, about portion of web clients anticipate that a website will stack in 2 seconds or less. On the off chance that the site neglects to open in 3 seconds, there is a decent possibility they'll forsake it.

You ought to take a shot at your site's speed to inspire Google, as well as to expand transformations. For example, according to one review, 79% of web customers who experience difficulty with site execution say they won't come back to the website to purchase once more.

While enhancing site speed is a really huge point, here are three things you can do immediately to enhance page stack times:

Use browser caching:

Caching is the mechanism for temporarily storing web data such as HTML pages and images to reduce bandwidth usage.

If you’re on WordPress, enabling browser caching is as simple as installing a caching plugin like W3 Total Cache or WP Super Cache.

For non WordPress sites, browser caching is a little trickier. One quick way to do it is to change your .htaccess file. Follow the instructions here to learn how to do this.

4.Focus on Topics Instead of Keywords:

Effective SEO Techniques that Work In 2016 - Image 9


Google is evolving and so is its algorithm. Google’s objective now is to understand the intention of the users: what the expectation of the user is, what they are looking for, and more specifically, what search results would best help answer their query.

Plus, for an increasingly large number of queries (19.45% to be exact), Google shows rich results that include answers at the top of the results.

Effective SEO Techniques that Work In 2016 - Image 10


The bottom line is that in 2016, don’t expect your website to end up on the first page of Google simply by creating keyword-focused content.

Tom Anthony from Moz concludes, We need to stop looking at keywords and starting looking at queries.

In short, you must consider what the users are looking for rather than coming up with ways that users can phrase a sentence.

Here are 2 things you should consider:

A) Know your target audienceB) Organize content into themes


This blog is listed under Development & Implementations and E-Commerce Community

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