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How To Create An App Everyone Will Love - Things To Consider

Published on 09 November 16
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The whole world has gone mobile. Reports coming from major search engines show that more than a half of search queries are coming from a mobile or a smart device. Mobile apps are becoming a necessity for small and medium-sized businesses. It gives them the opportunity to build both brand awareness and customer loyalty and work on making the existing customers happy and attracting potentially new ones towards their business. This provides a much-needed edge over the competition and ensures that the brand doesn’t simply fall behind the rest.
Now, making an app can prove itself to be a stressful task. Creating a dedicated mobile app instead of simply optimizing your website for mobile use can be costly and time-consuming. Not only that, but figuring out the right plan for launching, deciding on which platform to run first and retaining the attention of potential customers all go into consideration and ultimately decide how your app will be accepted by both the users and the store hosting it. With that said, here are some tips you should consider when creating an app for your brand of business.
How To Create An App Everyone Will Love - Things To Consider - Image 1
Promotion Or Business
This is a very important step to consider before making an app. If you plan on using it for promotion, then hiring a local developer and simply showing them the app you like from the store might be the best choice. You don’t actually have to learn about coding and app making in general, just send the pictures and any information regarding your business and the development company will make the app for you. Have in mind that Apple has tightened their rules regarding promotional apps, so it might be best to start with an Android app first.
That said if you want to monetize your app, then Apple is a more likely choice. Just make sure that the app isn’t tied to just one country and make it accessible worldwide. If you’re looking to maximize your profit, try investing in few smaller apps until you absolutely know what you’re doing. Then, and only then should you invest your complete budget into developing a dedicated app that represents your business. When it comes to risk-reduction, looking at the top free and top grossing apps in both Android and Apple stores is a smart move, as it gives you information on which type of apps are currently popular and on high demand.
Apple Android Or Both
This is tied to whether you’re using it for business or promotion. That said, Android and iOS are two completely different coding languages, so most people tend to pursue only one of those two options. Android, for example, has greater potential when it comes to business promotion and the app usually takes around 20 minutes to go live once you’ve submitted it. If your target demographic has a potential of bringing in revenue, then picking Apple over Android is a far better choice.
Free Vs Paid App
Pricing works differently, not only between different operating systems but also between apps themselves. When it comes to entertainment and gaming, apps featured in those categories are oftentimes free to download, but they have micro transactions built-in. Unless it’s a very specific and complex niche you’re exploring with your app, the best course of action is making two apps, one free and one paid for. From there, using analytics data provided by the app, you can see for yourself which app is doing better under which conditions and plan your future actions accordingly.
How To Create An App Everyone Will Love - Things To Consider - Image 2
DIY Vs Hiring a Pro
If your business is centered on apps, then learning a thing or two about them is a must. Research the app market and focus more on success stories, you’d be surprised how much you can actually learn from them. The experts from App Development Sydney recommend that you get at least some basic knowledge on how your app will work before either hiring a professional or committing yourself to programming. If you plan to make just one app that will represent your brand or business, hiring someone is your best option. You can either search for a local crew of experts or hire a freelance programmer, just make sure you research them properly before actually hiring them.
Bottom Line
There’s a lot of work involved in making an app for your business. The learning curve is pretty steep and app development can often be expensive and require a lot of work-hours. This is why research is so important. You need to know exactly what your app needs to do and who it is meant for. Research the market and target demographics and figure out which one will serve your business the best. Hiring a professional might be more expensive than doing it yourself, but at least you won’t need to break your head debugging the app and looking what went wrong.
The whole world has gone mobile. Reports coming from major search engines show that more than a half of search queries are coming from a mobile or a smart device. Mobile apps are becoming a necessity for small and medium-sized businesses. It gives them the opportunity to build both brand awareness and customer loyalty and work on making the existing customers happy and attracting potentially new ones towards their business. This provides a much-needed edge over the competition and ensures that the brand doesn’t simply fall behind the rest.

Now, making an app can prove itself to be a stressful task. Creating a dedicated mobile app instead of simply optimizing your website for mobile use can be costly and time-consuming. Not only that, but figuring out the right plan for launching, deciding on which platform to run first and retaining the attention of potential customers all go into consideration and ultimately decide how your app will be accepted by both the users and the store hosting it. With that said, here are some tips you should consider when creating an app for your brand of business.

How To Create An App Everyone Will Love - Things To Consider - Image 1

Promotion Or Business

This is a very important step to consider before making an app. If you plan on using it for promotion, then hiring a local developer and simply showing them the app you like from the store might be the best choice. You don’t actually have to learn about coding and app making in general, just send the pictures and any information regarding your business and the development company will make the app for you. Have in mind that Apple has tightened their rules regarding promotional apps, so it might be best to start with an Android app first.

That said if you want to monetize your app, then Apple is a more likely choice. Just make sure that the app isn’t tied to just one country and make it accessible worldwide. If you’re looking to maximize your profit, try investing in few smaller apps until you absolutely know what you’re doing. Then, and only then should you invest your complete budget into developing a dedicated app that represents your business. When it comes to risk-reduction, looking at the top free and top grossing apps in both Android and Apple stores is a smart move, as it gives you information on which type of apps are currently popular and on high demand.

Apple Android Or Both

This is tied to whether you’re using it for business or promotion. That said, Android and iOS are two completely different coding languages, so most people tend to pursue only one of those two options. Android, for example, has greater potential when it comes to business promotion and the app usually takes around 20 minutes to go live once you’ve submitted it. If your target demographic has a potential of bringing in revenue, then picking Apple over Android is a far better choice.

Free Vs Paid App

Pricing works differently, not only between different operating systems but also between apps themselves. When it comes to entertainment and gaming, apps featured in those categories are oftentimes free to download, but they have micro transactions built-in. Unless it’s a very specific and complex niche you’re exploring with your app, the best course of action is making two apps, one free and one paid for. From there, using analytics data provided by the app, you can see for yourself which app is doing better under which conditions and plan your future actions accordingly.

How To Create An App Everyone Will Love - Things To Consider - Image 2

DIY Vs Hiring a Pro

If your business is centered on apps, then learning a thing or two about them is a must. Research the app market and focus more on success stories, you’d be surprised how much you can actually learn from them. The experts from App Development Sydney recommend that you get at least some basic knowledge on how your app will work before either hiring a professional or committing yourself to programming. If you plan to make just one app that will represent your brand or business, hiring someone is your best option. You can either search for a local crew of experts or hire a freelance programmer, just make sure you research them properly before actually hiring them.

Bottom Line

There’s a lot of work involved in making an app for your business. The learning curve is pretty steep and app development can often be expensive and require a lot of work-hours. This is why research is so important. You need to know exactly what your app needs to do and who it is meant for. Research the market and target demographics and figure out which one will serve your business the best. Hiring a professional might be more expensive than doing it yourself, but at least you won’t need to break your head debugging the app and looking what went wrong.

This blog is listed under Development & Implementations and Mobility Community

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  1. 11 November 16
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    A development of app is a very thin business as a lot of points should be taken into account. How to create a perfect app? Just try to avoid the most common mistakes such as ignoring the market research, selection of the wrong target audience, a lack of the app promotion, and so on. This great article describes in details which other critical mistakes can lead to the app failure as well as the ways of their solution. http://computoolsglobal.com/blog/5-reasons-app-can-fail/

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