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Advantages of Using OpenCart as Your E-Commerce Development Technology?

Published on 14 November 16
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OpenCart has emerged as a favorite online store platform amongst retail businesses to successfully operate their e-commerce sites. The top-of-the-line features and functionalities are just what the e-retailer needs to venture deep into the world of digital commerce and carve out a separate niche in the competitive landscape. The immense ease of development, superior feature set, amazing scope for OpenCart customization, and tremendous flexibility combine together to form an explosive mix of ingredients needed to power up your online store beyond the ordinary.


Comparison with other platforms in the market

As an online retailer, you may be spoilt for choice when it comes to an e-commerce development solution. It is crucial to understand that every platform currently available in the market has its own set of pros and cons. Nonetheless, only a handful of these have been international favorites for a sustained amount of time. OpenCart is one such open source development platform that is suitable for startups as well as established enterprises. As of August 2015, around 6.5% of the total e-commerce sites used OpenCart as their preferred open source e-commerce development solution.

It has been proven that OpenCart customization assists e-commerce businesses to set up an e-commerce site at a comparatively lesser cost compared to the other e-commerce solutions. Needless to say, websites with this particular platform are offering online shoppers with an exemplary user interface as well as ease of carrying out the entire shopping process without any hesitation. This makes OpenCart the one-stop online shopping customization platform help propel your e-commerce site in a productive manner.


Why is OpenCart adoption so prevalent?

Several factors contribute to making OpenCart the universal favorite among online retailers. Today we will take an in-depth look into some of the features that will help power up your online portal like never before:

1. Lesser Server load – The default setup and configuration of OpenCart put comparatively lower server load when pitted against other popular e-commerce development solutions. As a result, the applications developed using OpenCart are swift to load, quick to access, and ultimately results in an elevated user experience. Even if you extend the functionality of your online store by adding a few plug-ins, it shouldn’t make much of a difference to the load time and site speed.

2. Set Up in a Snap – Keeping in mind the need that e-commerce owners might not have the necessary technical help, OpenCart has made it easier for people with the non-technical background to easily setup, configure, operate, update, and maintain their own e-commerce store. This ease of DIY is what is turning to be a major attraction especially for startups looking to operate on a lean basis. Basic setup is as easy as 1-2-3-4

  • Install OpenCart
  • Select your preferred OpenCart theme from the exhaustive list
  • Add your e-commerce products and populate the necessary details
  • Fine tune the essentials like payment modules, shipment method, and language
With this, your e-commerce store is ready to welcome online shoppers. The tons of OpenCart Customization opportunities available will help you drive your sales with better user engagement.

3. Robust and scalable performance – Amazing site load speed weighs in heavily as a key driving factor behind people choosing to use OpenCart for their e-commerce store development. The use of AJAX improves site speed by bringing down the site load time. This is a major enabler for a satisfied e-commerce shopper and goes a long way in building a loyal customer base for your store.

4. Manage more than one store – The multi-store functionality provided by OpenCart tremendously enhances management and administration capabilities of the site owner. You get a central administration panel to run multiple e-commerce stores and be in firm control of operations. With this benefit, you can set up and configure more than one store based on your segmentation and product mix. You can localize international operations by setting individual store’s pricing, shipping, currency, time zones, and languages.

5. A slew of features – The array of inbuilt features makes OpenCart a well- equipped e-commerce development solution. You can browse through 7000+ extensions to add more muscle to your e-commerce store and expand the range of opportunities available to you. You can customize taxation based on the market you will be shipping the product to. You can also opt for one or more of the 23 payment gateways set up by default within the development solution.

6. Superior reporting capabilities – OpenCart comes bundled with an advanced reporting system that not only makes the life of an e-commerce store owner easy but extends the productivity potential by offering actionable insights in just a few quick steps. For instance, total sales can be split and viewed by month, week, or year for better analysis.

These advantages put OpenCart at the top as a preferred e-commerce development solution. Which is your favorite e-commerce website solution? Do write to us and let us know.
This blog is listed under E-Commerce Community

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  1. 15 November 16
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    When it comes to themes and plug-ins what level of support is available from the developer community for Open Cart e-commerce software?

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