Better for Google Rankings; Content Marketing or Link Building?

Why Google Ranking Matters?

Google rankings are considered significant because everyone wants their product and services to be sold. In this regard, the first page rankings are most valued. Google is the best search engine all over the internet, with most reliable searches which goes in around 12 million each month. Not only in the United States, but Google is preferred all around the globe. People today have a preference of searching everything online then move out to make purchases. The higher the Google rating and ranking is, the maximum the chances are for more traffic and business.

Content Marketing

Content Marketing is known as marketing schema of developing and allocating important, dependable, pertinent, and appropriate content to appeal web audience. This web content is developed in such a way that it clearly targets the intended audience. It helps in drawing highest number of people with their interest in the product. Content marketing includes videos, clips, infographics, white papers, podcasts, and blog articles. It directly intends audience’s interest with helpful and knowledgeable content on the web. If rightly build up, this valuable content is the reason behind receiving successful online ranking for any website.

Link Building

On the other hand, link building is the progression of receiving links on a website. This can be done through posting on forums, exchanging links, and commenting on blogs. In other words, it is a process of receiving outside pages linked to a page on a particular website. It is also among one of the successful and significant SEO tools. However, it is considered time consuming and complicated task, but once it is done accurately, it brings immense audience on the flow just by the correct search of definite keywords.

Content Marketing Vs Link Building

Now that it is clear what is link building and what is content marketing, it will be easier to see why there is a tussle between the two. Content marketing and link building are the two sides of the same coin, which possess little, but major difference. Both are used for the same purpose but in different ways. Link building is usually applied when the business goals are for a short period. Link building keeps on changing in a short span, and does not stay the same in results after a few months or more. Unlike this, content marketing is for those who plan long term business services.

It is always easier to judge the quality of a content to capitalize on the business, but it is harder to examine it on a link. It is easier to find excellent content writers for SEO, but it is difficult to grip o good link builders. The both can go hand in hand, as both have the same rationale but the actual method of performance is dissimilar. Before deciding what would be better for your business, take out some time to set your goals and the route of its achievement. You may need to understand how much time you have to give to your goal. Both link building and content marketing are imperative for generating more traffic on your website.