Is Your Website Design Effective? Ask Your Audience!

You get only one chance to make your first impression impressive! That is one of the reasons that you strive hard to make your website design such that your visitors stay as long as possible. You want your website to represent your brand and achieve your business objectives as well. Therefore, you hire website development specialists for designing your website and they do their job quite satisfactorily. Now you have a great looking website but will it appeal your prospects?

You must ask this question to yourself because end of the day it’s their opinion that matters! In spite of integrating analytics tools it is of utmost importance to ask your audience the following questions to gather actionable insights but remember to ask the right question at the right time.

What appeals you the most in our website?

This is a very crucial question which you must ask your visitors before you want to implement any change because changing the elements that your audience likes can be counterproductive.

Do you like the old or new design?

This question you must ask after introducing any new design element and do not forget to ask the follow-up question ‘Why?’. Your visitors will point out if there is any issue and you can also figure out the magnitude of this issue by asking this question time and again.

Did you accomplish the goal of your visit?

By asking this question you would know whether your website is fulfilling the purpose of your visitors because if they are not satisfied then they won’t turn back. Add the follow-up question, ‘What prevented you from accomplishing your goal?’.

Do you find this website trustworthy? Please rate it on a scale of 1–10.

Winning the trust of your visitors is utterly significant to make them perform your desirable actions. If you get poor ratings then ask your website application specialist to fix it.

What was your first impression about our website?

You must know that everything from colours and shapes to the website structure affects the first impression of your visitors. From their answers try to figure out whether you were successful in creating the perceived image that you want.