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Why You Don’t Rank? How Does Google Search Work?

Published on 23 November 16
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Why You Don’t Rank? How Does Google Search Work? - Image 1

This is a standout amongst the most widely recognized inquiries in all of web advertising. It's up there with "How would You get more Twitter supporters?" and "How would You get leads?" Please Visit: SEO Company.

It's a short question with a long reply. We're truly asking how does Google seek function? Certainly, it's entangled. Yet, here it is in plain English. This is the reason you don't rank in Google.

Take note of: This article ought to be similarly valuable to individuals beginning in SEO and the geniuses who require an article to share as a shorthand approach to disclose seek rankings to others.

1.Your site isn’t an established authority. (Link Popularity):

The main reason websites don’t rank is this: they are not as credible as other websites for that topic. Credibility happens when one website links to another. Sites are credible (and therefore rank-worthy) when other credible websites link to them.

The amount and nature of the connections to your site join into a believability score. This is some of the time called "area power," and it is a size of 1 – 100. The believability of a particular page is its "page power." The more validity, the more probable you are to rank.

The genuine Google expression for connection ubiquity is PageRank. It gauges connect ubiquity on a size of 1-10. It's named after Google organizer Larry Page.

Utilize the Moz Bar to check the power of high positioning sites, and utilize Open Site Explorer to check your own. On the off chance that the postings on page one of Google have more power than your site, you're probably not going to rank.

Why You Don’t Rank? How Does Google Search Work? - Image 2

2. You don’t have a dedicated page. (Key phrase Focus):

Here's the second no doubt reason you don't rank: you don't have an awesome page concentrated on the theme you're focusing on. Ask yourself, which page on my site would I hope to rank for the expression?

You need a page on your site completely centered around the objective expression on the off chance that you would like to rank. Keep in mind, Google doesn't rank sites, it positions website pages. That is the manner by which Google seek works.

You will probably make the best page on the Web for that theme. Do everything conceivable to enhance the nature of the page and make a decent page awesome.

  • Include cases and confirmation.
  • Include pictures, outlines, and diagrams.
  • Include nitty gritty, well ordered guidelines.
  • Include cites from specialists and influencers.
  • Include insights from research contemplates.

Cautioning: Don't make two pages that are both pertinent for a similar subject. Make one page that is super engaged. It's ideal to have one page rank on page one, than two pages that rank on page two.

3. You aren’t using the phrase properly. (Indicating Relevance):

You have a competitively authoritative website, and you have a great page on the topic, but you’re still not ranking? You probably aren’t using the keyphrase properly. The third most likely reason is about indicating relevance.

Look at the page through the eyes of Google. Ask yourself: why would this page rank for this phrase? Does the keyphrase appear on the page? Where? How many times?

If you visit any high ranking page, then use control+F to see all instances of the phrase, you’ll see there are probably quite a few.

In a previous post about SEO best practices, we listed the places to use the keyphrase. There are many places you can use the phrase: meta tags, image ALT tags, bullet lists, links, and captions. Here are the three most important:

  • Use the keyphrase once in the page title, within the <title> tag.
  • Use the keyphrase once in the header, within the <h1> tag.
  • Use the keyphrase several times in the body of the page.

Since you’ve made the best page on the web for the topic, you likely wrote more than 1000 words and used the phrase several times naturally. Go back and make sure. If the page is very long, you’ll likely use the phrase more often.

Warning: Don’t cram the page full of phrases at the cost of readability. Keyword stuffing is spam, and it can actually hurt results, both in ranking and for readers.

Other Possible Reasons You Don’t Rank:

Of course, none of us knows exactly how Google search works. We know there are more than 200 factors. Aside from the big three listed above, here are a few others.

  • Technical Reasons
    Since Google is so good at scouring the Internet, this is less likely to be a problem. But when it is, it can be disastrous. A little bit of code will keep a page out of Google: <meta name=’robots’ content=’noindex, nofollow’ />

  • Website Navigation
    Descriptive navigation is an important way to indicate relevance. If you’re a pet photographer, cat portraits is a better label in your navigation than services. See website navigation best practices for details.

  • Internal Linking
    Linking between pages is a way to pass authority from one of your own pages to another. Use the target phrase in the text of the links. See internal linking best practices for details.

  • Social Activity
    Pages with shares, +1's, and comments tend to rank higher. Make sure you’re sharing generously and connecting your content with people on social networks.







Why You Don’t Rank? How Does Google Search Work? - Image 1


This is a standout amongst the most widely recognized inquiries in all of web advertising. It's up there with "How would You get more Twitter supporters?" and "How would You get leads?" Please Visit: SEO Company.

It's a short question with a long reply. We're truly asking how does Google seek function? Certainly, it's entangled. Yet, here it is in plain English. This is the reason you don't rank in Google.

Take note of: This article ought to be similarly valuable to individuals beginning in SEO and the geniuses who require an article to share as a shorthand approach to disclose seek rankings to others.

1.Your site isn’t an established authority. (Link Popularity):

The main reason websites don’t rank is this: they are not as credible as other websites for that topic. Credibility happens when one website links to another. Sites are credible (and therefore rank-worthy) when other credible websites link to them.

The amount and nature of the connections to your site join into a believability score. This is some of the time called "area power," and it is a size of 1 – 100. The believability of a particular page is its "page power." The more validity, the more probable you are to rank.

The genuine Google expression for connection ubiquity is PageRank. It gauges connect ubiquity on a size of 1-10. It's named after Google organizer Larry Page.

Utilize the Moz Bar to check the power of high positioning sites, and utilize Open Site Explorer to check your own. On the off chance that the postings on page one of Google have more power than your site, you're probably not going to rank.

Why You Don’t Rank? How Does Google Search Work? - Image 2


2. You don’t have a dedicated page. (Key phrase Focus):

Here's the second no doubt reason you don't rank: you don't have an awesome page concentrated on the theme you're focusing on. Ask yourself, which page on my site would I hope to rank for the expression?

You need a page on your site completely centered around the objective expression on the off chance that you would like to rank. Keep in mind, Google doesn't rank sites, it positions website pages. That is the manner by which Google seek works.

You will probably make the best page on the Web for that theme. Do everything conceivable to enhance the nature of the page and make a decent page awesome.

  • Include cases and confirmation.
  • Include pictures, outlines, and diagrams.
  • Include nitty gritty, well ordered guidelines.
  • Include cites from specialists and influencers.
  • Include insights from research contemplates.
Cautioning: Don't make two pages that are both pertinent for a similar subject. Make one page that is super engaged. It's ideal to have one page rank on page one, than two pages that rank on page two.

3. You aren’t using the phrase properly. (Indicating Relevance):

You have a competitively authoritative website, and you have a great page on the topic, but you’re still not ranking? You probably aren’t using the keyphrase properly. The third most likely reason is about indicating relevance.

Look at the page through the eyes of Google. Ask yourself: why would this page rank for this phrase? Does the keyphrase appear on the page? Where? How many times?

If you visit any high ranking page, then use control+F to see all instances of the phrase, you’ll see there are probably quite a few.

In a previous post about SEO best practices, we listed the places to use the keyphrase. There are many places you can use the phrase: meta tags, image ALT tags, bullet lists, links, and captions. Here are the three most important:

  • Use the keyphrase once in the page title, within the tag.
  • Use the keyphrase once in the header, within the tag.

  • Use the keyphrase several times in the body of the page.
Since you’ve made the best page on the web for the topic, you likely wrote more than 1000 words and used the phrase several times naturally. Go back and make sure. If the page is very long, you’ll likely use the phrase more often.

Warning: Don’t cram the page full of phrases at the cost of readability. Keyword stuffing is spam, and it can actually hurt results, both in ranking and for readers.

Other Possible Reasons You Don’t Rank:

Of course, none of us knows exactly how Google search works. We know there are more than 200 factors. Aside from the big three listed above, here are a few others.

  • Technical Reasons
    Since Google is so good at scouring the Internet, this is less likely to be a problem. But when it is, it can be disastrous. A little bit of code will keep a page out of Google:

  • Website Navigation
    Descriptive navigation is an important way to indicate relevance. If you’re a pet photographer, cat portraits is a better label in your navigation than services. See website navigation best practices for details.

  • Internal Linking
    Linking between pages is a way to pass authority from one of your own pages to another. Use the target phrase in the text of the links. See internal linking best practices for details.

  • Social Activity
    Pages with shares, +1's, and comments tend to rank higher. Make sure you’re sharing generously and connecting your content with people on social networks.



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