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Current Trends In Mobile App Development

Published on 24 November 16
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The smartphones and mobile apps landscape continue to evolve at a dizzying rate every year. 2016 was no different, and 2017 too is expected to keep up the momentum, as far as disruptive technologies and mobile user preferences are concerned. With 2.15 billion smartphone users on this planet, it is no doubt that top mobile app developers would want to keep abreast of the latest trends and execute their development project in line to these current trends as outlined in the blog below. This is the only way they can help businesses capture better market share and gain a solid footing in the highly competitive digital ecosystem.

Top Trends To Look Out For

  1. Higher emphasis on security: The previous years have shown that hackers can penetrate the seemingly secure mobile operating system with ease. Hence, the general trend is to develop applications that are more secure and offer total peace of mind to the users. This will be essential, as mobile phones are increasingly used as alternative payment channels using technologies like NFC, mobile wallets, and mobile banking transactions.

  2. Mobile payments: e-commerce over the mobile has risen dramatically over the recent years. With this traction gained by m-commerce, top mobile app developers will have to focus on providing a secure mobile payment system that users can utilize instead of cash or cards. Two of the biggest examples of successful innovation in this space are Apple Pay and Google Wallet.

  3. Cloud rules: If your business needs to unleash the full potential of portability and secure access, then your developer absolutely has to embrace cloud infrastructure when carrying out mobile app development. In addition to cost reduction, it also helps bring about effective optimization of memory resources and bandwidth.

  4. The rising influence of IoT: Internet of Things (IoT) is gaining rapid ground as the hottest technology trend to look out for. By 2019, an estimated 50 billion devices and 5 billion people will be inter-connected. These connections will help to transmit data that will make lives richer, simpler, or smarter. Even top mobile app companies are recognizing this trend. Hence almost 53% of the developers are involved with IoT in some form or the other.

  5. Big Data Analytics: With the immense volume of data spewed out by machines, devices, and human connection, big data analytics won’t remain at its present state. Its use in tracking app performance in a competitive environment will present multiple opportunities in business strategy devising and streamlining marketing campaigns. Top mobile app companies will look to collect as much data from within the app for their insight generation needs.

  6. Augmenting Wearables: Wearable devices are in the forefront thanks to Apple’s concerted efforts. While earlier, the emphasis was on serving the healthcare and personal fitness sectors, wearable technology will soon touch other industries like fashion designing and textiles.

  7. Alternative monetization: The standard monetization measure of selling apps on app store for a price is proving to be counter-productive to a business’ revenue generation objective. This is the reason why we see almost 3 out of 4 apps (75%) being free on the app store. What’s more interesting is that this number is expected to grow to a whopping 93% by 2017.

  8. Beacon services: From 5 million beacon devices planted globally, this number is expected to shoot up to 400 million by 2020 as per ABI Research. This number speaks volumes about the amazing potential held by these beacon services in blurring the boundaries between online and offline. It offers amazing advantages to the overall retail experience – tracking customers based on their preferences, tracking customer footfalls, or even monitoring which offers to be sent to what customer (based on their geographical proximity to a store).

  9. Battle of the 2 giants: Android and iOS together have a market share of 96.7% of the mobile OS market. 2017 will continue to see a battle of technology innovation and user acquisition measures between these two mobile operating systems to bolster their respective numbers.

  10. Faster time to market: Shorter app development cycles will drive quicker delivery of app solutions. This will come up as an effective measure to fight the growing competition amongst the top mobile app developers and capture better market share.

  11. Ad and user experience: Developers will continue to find ways to strike a balance between growing app ad expenses and high user experience. In the next year, in-app ad purchases and advertisements will continue to be major revenue drivers for the developers. But they need to enable this feature without compromising on the level of user experience enjoyed by the app users.

Verdict:

With these top trends applied in a meaningful way by android app development company, your app development project will have a higher potential of succeeding on the app store.


2
The smartphones and mobile apps landscape continue to evolve at a dizzying rate every year. 2016 was no different, and 2017 is expected to keep up the momentum, as far as disruptive technologies and mobile user preferences are concerned. With 2.15 billion smartphone users on this planet, it is no doubt that top mobile app developers would want to keep abreast of the latest trends and execute their development project in line to these current trends as outlined in the blog below. This is the only way they can help businesses capture better market share and gain a solid footing in the highly competitive digital ecosystem.

Top Trends To Look Out For

  1. Higher emphasis on security: The previous years have shown that hackers can penetrate the seemingly secure mobile operating system with ease. Hence, the general trend is to develop applications that are more secure and offer total peace of mind to the users. This will be essential, as mobile phones are increasingly used as alternative payment channels using technologies like NFC, mobile wallets, and mobile banking transactions.

  2. Mobile payments: e-commerce over the mobile has risen dramatically over the recent years. With this traction gained by m-commerce, top mobile app developers will have to focus on providing a secure mobile payment system that users can utilize instead of cash or cards. Two of the biggest examples of successful innovation in this space are Apple Pay and Google Wallet.

  3. Cloud rules: If your business needs to unleash the full potential of portability and secure access, then your developer absolutely has to embrace cloud infrastructure when carrying out mobile app development. In addition to cost reduction, it also helps bring about effective optimization of memory resources and bandwidth.

  4. The rising influence of IoT: Internet of Things (IoT) is gaining rapid ground as the hottest technology trend to look out for. By 2019, an estimated 50 billion devices and 5 billion people will be inter-connected. These connections will help to transmit data that will make lives richer, simpler, or smarter. Even top mobile app companies are recognizing this trend. Hence almost 53% of the developers are involved with IoT in some form or the other.

  5. Big Data Analytics: With the immense volume of data spewed out by machines, devices, and human connection, big data analytics won’t remain at its present state. Its use in tracking app performance in a competitive environment will present multiple opportunities in business strategy devising and streamlining marketing campaigns. Top mobile app companies will look to collect as much data from within the app for their insight generation needs.

  6. Augmenting Wearables: Wearable devices are in the forefront thanks to Apple’s concerted efforts. While earlier, the emphasis was on serving the healthcare and personal fitness sectors, wearable technology will soon touch other industries like fashion designing and textiles.

  7. Alternative monetization: The standard monetization measure of selling apps on store for a price is proving to be counter-productive to a business’ revenue generation objective. This is the reason why we see almost 3 out of 4 apps (75%) being free on the app store. What’s more interesting is that this number is expected to grow to a whopping 93% by 2017.

  8. Beacon services: From 5 million beacon devices planted globally, this number is expected to shoot up to 400 million by 2020 as per ABI Research. This number speaks volumes about the amazing potential held by these beacon services in blurring the boundaries between online and offline. It offers amazing advantages to the overall retail experience – tracking customers based on their preferences, tracking customer footfalls, or even monitoring which offers to be sent to what customer (based on their geographical proximity to a store).

  9. Battle of the 2 giants: Android and iOS together have a market share of 96.7% of the mobile OS market. 2017 will continue to see a battle of technology innovation and user acquisition measures between these two mobile operating systems to bolster their respective numbers.

  10. Faster time to market: Shorter app development cycles will drive quicker delivery of app solutions. This will come up as an effective measure to fight the growing competition amongst the top mobile app developers and capture better market share.

  11. Ad and user experience: Developers will continue to find ways to strike a balance between growing app ad expenses and high user experience. In the next year, in-app ad purchases and advertisements will continue to be major revenue drivers for the developers. But they need to enable this feature without compromising on the level of user experience enjoyed by the app users.

Verdict:

With these top trends applied in a meaningful way by android app development company, your app development project will have a higher potential of succeeding on the app store.

2

This blog is listed under Development & Implementations and Mobility Community

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